Lead Academic Program Manager - Marketing (SLC Office)

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Professional 313

Pay Range: $119,400.00 - $185,100.00

Job Description

Job Profile Summary: Lead Academic Program Manager - Marketing Programs

Join WGU’s School of Business as a Lead Academic Program Manager (LAPM)

Are you passionate about shaping the future of education and driving student success? WGU’s School of Business is seeking a dynamic Lead Academic Program Manager (LAPM) to take charge of our innovative programs in Marketing from inception to completion. As the end-to-end program owner, you will play a pivotal role in defining program goals, researching market and student needs, developing curricula in collaboration with program directors and subject matter experts, and continuously enhancing program relevance, quality, and student success.

Why You’ll Love This Role:

• Impactful Work: Your strategic design, launch, delivery, and scaling of programs will directly contribute to diverse student needs, driving completion rates, strong retention, and a high return on investment.
• Collaborative Environment: You will report to the Associate Dean and Academic Director, working closely with cross-functional teams to achieve program goals.
• Continuous Improvement: With a strong outcomes-based orientation, you will persist in accomplishing objectives despite obstacles, using data-driven insights to enhance program quality and impact student success.

Core Responsibilities:

• Student Success & Continuous Improvement: Achieve goals and help others succeed with a continuous improvement mindset.
• Program Development & Market Relevance: Design and launch competency-based programs that align with market demands, ensuring relevance to both students and industry.
• Strategic Partnerships & Go-to-Market Strategy: Build partnerships and implement strategies to attract students and employer partners, maximizing program reach and engagement.
• Cross-Functional Collaboration: Lead through influence, coordinating with teams across WGU’s shared services.
• Managing Ambiguity: Comfortably deal with the uncertainty of change, handle risk effectively, and remain calm and productive even when things are up in the air.
• Adaptability & Problem Solving: Thrive in dynamic environments, addressing challenges and driving program outcomes by adapting strategies as needed.
• Additional Duties: Perform other related duties as assigned.

Knowledge, Skills, and Abilities:

• Student-Centered Approach: Demonstrate a deep understanding of student learning needs and craft innovative curriculum and support strategies.
• Data-Driven Decision-Making: Cultivate a culture of continuous experimentation, learning, and data-informed improvements.
• Leadership & Collaboration: Guide and build effective teams across a matrixed organization, engaging with diverse internal and external stakeholders.
• Industry Expertise: Provide insight into current industry trends and the evolving educational landscape, becoming a credible voice in external partnerships and thought leadership opportunities.
• Change Leadership: Drive innovation and embrace change, c