VP, Business Consulting & Strategy

Company Description

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and is Dentsu International’s sole creative network. 

Job Description

You will be the strategic lead for the Amex consumer portfolio of brands and products working closely with the client partner and strategy team to support and drive the client’s business. You will work closely with clients on how to position their products and brands, connecting the work to the Amex global brand strategy and briefing potential creative output. You will be guiding insight generation, brand strategy, corporate strategy, selling narratives, strategic POVs and go-to market plans.

• Thinks pro-actively about strategic and creative possibilities beyond current projects.
• Is adept at the uncovering of cultural, brand, and category insights, with a strong mastery of both qualitative and quantitative research.
• Takes a keen interest in the business side of the business .i.e how brands and businesses make money and what drives and disrupts their growth .i.e. thinks beyond just marketing and communications functions.
• Has the experience and ability to lead creation of brand and product positioning.
• As a key member of the team you must have the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team.
• Works closely and collaboratively with creative teams with a clear understanding of short- and long-term opportunities.
• Acts as a catalyst in seeking out new ways to add value to the brand and in identifying future opportunities.
• Demonstrates the ability to create big ideas and put them into action and practice for their clients and to foster strong relationships with senior level marketing clients.
• Shows outstanding leadership and conceptual ability. Sets the example for a strong work ethic.

Qualifications

• Minimum of a Bachelors degree, MBA or equivalent business experience preferred
• 10+ years of work experience in an advertising, digital or media planning agency, including at least three years in brand strategy or account planning required.
• Strong experience in developing brand behavior or communications plans
• Excellent communication ability: Ability to read and interpret information from a variety of sources and craft insights and data into compelling narratives that move the business
• Has leadership and interpersonal skills including the ability to mentor talent

Additional Information

Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

We are united by four signature strengths:

Boundless Creativity – Kitsune Fox: In Japanese culture – the Kitsune Fox sees the future. We run towards the future, forever asking: what’s next? Our imagination has no limit. Our clients seek us out because we believe there is no problem we cannot solve with the power of modern creativity.

Intelligent Scale - Ryujin Dragon: The Ryujin Dragon controls the ocean and the tides.  We flow the right talent around the right brief in the right moment, wherever it sits in the world. We scale our unique ideas with precision, using intelligent technology to make personal connections with millions around the world.

Obsessive Craft - Orizuru Crane: The Orizuru Crane carries the soul up to paradise. It inspires the most classic and iconic Japanese origami. We elevate the soul of our work with an obsessive focus on craft, nurturing the next-gen craft skills needed to soar in a modern world.

Radical Collaboration - Kohaku Koi: The Koi swim upstream against the tide, united as one. We chart new territory through the power of radical collaboration. We seamlessly connect Creativity, Media and CXM to imagine new solutions at the intersection of craft, data, culture, and innovation.

Our Values

We believe our work can only resonate in the modern world if the people b