Senior Manager - CRM Operation Lead

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Senior Manager - CRM Operation Lead

Responsibilities:

• Strategy Development: Develop and implement CRM strategies aligned with organizational goals, audience segmentation, and customer journey mapping.

• Campaign Management: Oversee the end-to-end execution of email campaigns, including planning, scheduling, segmentation, targeting, and A/B testing to maximize engagement and conversion rates.

• Performance Analysis: Monitor and analyze email performance metrics such as open rates, click-through rates, conversion rates, and ROI. Identify insights and opportunities for optimization.

• Deliverability Management: Ensure high deliverability rates by managing sender reputation, email authentication, ISP relationships, and compliance with anti-spam regulations.

• Email Automation: Implement and optimize email automation workflows, drip campaigns, and triggered messages to nurture leads and drive customer retention.

• Accelerate Yahoo's ambitious growth and revenue plans by building new, large-scale solutions for our newsletter business.

• Technical Oversight: Collaborate with IT and/or email service providers to maintain and optimize email infrastructure, troubleshoot technical issues, and implement enhancements.

• Data Management: Ensure data integrity and accuracy within email marketing systems, manage subscriber lists, and comply with data privacy regulations (e.g., GDPR, CAN-SPAM).

• Team Leadership: Lead and mentor a team of email operations managers/specialists, providing guidance, training, and support to foster professional growth and maximize team performance.

• Collaboration: Work closely with marketing, design, content, and analytics teams to align email marketing efforts with broader marketing initiatives and ensure cohesive messaging and branding.

• Continuous Improvement: Stay abreast of industry trends, emerging technologies, and best practices in email marketing. Drive continuous improvement initiatives to optimize processes and enhance campaign effectiveness.

A Lot About You:

As the CRM Operations - Senior Marketing Manager, you will be responsible for overseeing all aspects of email operations within Yahoo to support the business objectives of our verticals and their products. This role requires a blend of strategic thinking, technical expertise, and team leadership to ensure the successful execution of email and push marketing campaigns, newsletters, optimization of email performance, and maintenance of email infrastructure. You will collaborate closely with cross-functional teams to drive CRM initiatives, enhance deliverability, and uphold industry best practices.

• Bachelor's degree in marketing, management information systems, communications, business, or related field (Master's degree preferred). Or equivalent experience

• Proven experience (+7 years) in email marketing, with a focus on email operations, campaign management, and deliverability.

• Proficiency in email marketing platforms (e.g., Epsilon, Salesforce Marketing Cloud, Zeta Global), marketing automation tools, and analytics tools.

• Demonstrated experience in revamping and optimizing production and implementation processes, including cross-functional collaboration, workflow automation, quality assurance, iterative improvement, and performance measurement.

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

• Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

• Technical expertise in HTML/CSS, email coding best practices, and email deliverability protocols.

• Familiarity with email compliance regulations (e.g., CAN-SPAM, GDPR) and best practices for permission-based marketing.

• Leadership experience, with a track record of leading and developing high-performing teams.

• Excellent communication skills, both written and verbal, with the ability to collaborate effectively across teams and communicate complex concepts clearly and concisely.

• Creative problem-solving skills and a proactive mindset, with a passion for driving innovation and continuous improvement in email marketing strategies and operations.

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