Campaign Manager

Description

We’re growing and looking to hire a Campaign Manager, who embodies our core values: People First, Customer Obsession, Strive for Excellence, and Integrity.

About Claroty:   

Claroty is on a mission to secure cyber-physical systems across industrial, healthcare, commercial and public sector environments: the Extended Internet of Things (XIoT). The Claroty Platform integrates with customers’ existing infrastructure to provide a full range of controls for visibility, exposure management, network protection, threat detection, and secure access. Our solutions are deployed by over 1,000 organizations at thousands of sites across all seven continents.

Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv. The company is widely recognized as the industry leader in cyber-physical systems protection, with backing from the world’s largest investment firms and industrial automation vendors, as well as recognition from KLAS Research as Best in KLAS for Healthcare IoT Security, the Deloitte Technology Fast 500, the Forbes Cloud 100, and the Fortune Cyber 60. 

Responsibilities

As a Campaign Manager, Your impact will be:

• Campaign Strategy & Execution: Develop and execute strategic, multi-channel marketing campaigns—including field marketing, email, Account-Based Marketing (ABM), search, and paid advertising—with a focus on lead generation and accelerating pipeline growth.
• Cross-Functional Collaboration: Partner across the Marketing & Sales teams to create impactful, cohesive campaigns and programs that align with shared goals.
• Performance Analytics & Reporting: Track, analyze, and report on campaign performance, demonstrating the impact on pipeline and revenue growth, with insights for continuous improvement.
• Third-Party Programs: Collaborate with external partners to craft and implement lead generation plans that effectively target the top, middle, and bottom funnel stages.
• Data-Driven Campaign Optimization: Leverage data to make strategic adjustments to campaigns and programmes to constantly improve and drive ROI.
• Webinar Program: Lead the global webinar programmes, producing high-quality content in English and relevant local languages to support global Field Marketing and Sales teams.
• Localized Campaign Tailoring: Customize campaigns for specific regions or customer segments, ensuring that messaging resonates with each local market.
• Customer Campaign Development: Design and execute campaigns focused on customer retention, upselling, and cross-selling customer opportunities

Requirements

What do you need to succeed in this role?

• Experience: 5+ years in Demand Generation, Regional Marketing, or Customer Marketing, ideally within a B2B technology or cybersecurity environment.
• Technical Proficiency: Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce).
• Analytical Mindset: Strong ability to analyze data to optimize campaign performance and guide decision-making.
• Communication & Project Management Skills: Proven skills in communication, project management, and stakeholder engagement.
• Cross-Functional Alignment: Demonstrated ability to work collaboratively with Sales, Product Marketing, Content Marketing and other departments to drive integrated marketing efforts.
• Creative & Strategic Thinking: A creative, out-of-the-box thinker who can develop unique and impactful marketing initiatives.

Bonus: 

• Relevant Experience: Familiarity with the OT Security space, particularly the buyers, competitors and the technology
• Industry focus: Experience building Marketing programs & campaigns targeting Industrial or Healthcare organizations 
• End-to-End Campaign Ownership: 1+ years of experience driving campaigns from ideation through to launch.

Why Claroty? Our Culture and Benefits: 

• Claroty is a people first company. With strong bonds amongst the team, we believe in prioritizing personal care and support over work, confident that results follow from a harmonious environment. We celebrate professional and personal successes, committed to fostering a diverse and inclusive space. 
• Stability, we demonstrate continued growth over the past few years, raised over 700M$