Senior Thought Leader Liaison, Immunology

Senior Thought Leader Liaison, Immunology

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Role:

The Senior TLL role at Genentech is a crucial link between the company and National & Regional Therapeutic Area Experts (TAEs) across Immunology. The Senior TLL will garner insights to refine strategy and execution, develop advocacy to shape market beliefs and behaviors, and enhance connections with National and Regional Therapeutic Area Experts (TAEs) within their geography. The Senior TLL will demonstrate capabilities to translate TAE insights into actionable feedback to shape brand and squad strategies and execution. The Senior TLL supports pull through of Squad priorities and brand strategies to local/regional Customer Engagement (CE) opportunities and partners with CE leadership to shape advocacy in local markets. 

Key Roles & Responsibilities:

• Establish and foster effective partnerships with National and Regional Thought Leaders 

• Develop advocacy among National and Regional TAEs to further advance squad and brand priorities

• Ability to understand, integrate, and synthesize insights across customers, competitors, therapeutic or business areas and markets to shape strategic planning and customer impact 

• Coordinate and communicate with internal stakeholders (e.g., Squad leadership, customer engagement roles, marketing, USMA network, compliance, and legal) to ensure cohesive and compliant understanding of Therapeutic Area (TA) strategy, priorities, and needs.

• Acts with urgency in ensuring our TAEs are educated on the most up-to-date data and messages for our brands and markets and compliantly correcting any misperceptions

• Partner with medical to lead overarching TAE strategy for brands, indications & launches; each function independently determines final strategies, tactics & activities

• Compliantly manage Fee-for-service activities that include TAEs (selection / pull through as appropriate)

• Effectively influences customer perception and advocacy for current and  future products, and leverages relationships with these customers appropriately to meet the needs of all GNE partners (brand marketing, CE, medical, global)

• Actively participates on core Marketing and TLL sub-teams (e.g., ad board planning/execution, insights, congresses)

• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities

• Accountable for being fully knowledgeable of and compliant with all relevant company  policies and procedures, and applicable laws and regulations that govern conduct of GNE  activities 

• Business travel, by air or car, is regularly required

This is a field based position located in the territory of CT, DE, MA, ME, NH, NJ, NY, PA, RI, VT.  Relocation benefits are not provided for this role. 

Demonstrates Proficiency within the following Key Competencies 

Sr. Thought Leader Liaisons are expected to consistently perform at a proficient level (proficient is defined as leveraging competencies across the business in a consistent, integrated way)

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.

• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.

• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.

• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.

• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.

• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.

Knowled