Web Content Team Lead

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Professional 311

Pay Range: $97,100.00 - $145,600.00

Job Description

About the Role:

The Web Content Lead is responsible for overseeing the strategy and execution of building and publishing pages on WGU’s marketing site for assigned vertical and functional areas. This role provides guidance and expertise to Content Specialists, ensuring site content is complete, accurate, and consistently updated. This position is an expert in CMS (content management system) who supports, trains, and coaches other team members. The Web Content Team Lead, works with user experience and customer journey experts to improve and personalize customer journeys on the website, understand and shift user behavior, and improve conversion rates. The Web Content Team Lead is responsible for building and maintaining relationships with key stakeholders in their assigned School and other areas of the organization. The role is responsible for relationship management and meeting the needs of assigned areas. The Web Content Team Lead uses deep knowledge of website strategy to meet stakeholder needs within the constraints of the website, and create effective webpages that align with team, stakeholder, and organizational goals.

Location: This position requires you to work in office 4 days a week at the WGU headquarters: 4001 South 700 East Salt Lake City, UT 84107. 

What You’ll Do:

• Provide direction to content specialists to create pages, meet needs, and fulfill critical functions of the AEM website.
• Work with senior stakeholders and participate in meetings with other members of the marketing team to estimate and plan for site-based projects, providing feedback on AEM capabilities and limitations, and identifying potential tasks that will involve the development team.
• Utilize design strategy and working with UX team, testing team, and personalization team to come up with best practices and outcomes for the website.
• Strategically evaluate and design site directory structures to support future growth, enhance efficiency, and optimize resource allocation
• Lead new program launches, paid media multi-funnel landing pages, and in-person and virtual event landing pages in your assigned School.
• Collaborate with the user experience and testing team to strategize, implement, and evaluate new personalized website experiences, ensuring innovation and effectiveness of the WGU website.
• Monitor content across the site and brainstorm ideas to optimize pages, experiences and flows toward key metrics.
• Manage relationships with SEO, Website, and Paid teams to help match audience targeting with correct calls to action and journey progression.
• Monitor page analytics and work with analytics team to understand users and their behaviors.
• Optimize current pages as well as approve future pages and their purposes.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities You’ll Need to be Successful:

• Deep knowledge in website management, driving conversion improvements, SEO performance, and content strategy.
• Ability to prioritize projects daily and help lead team to set and deliver upon realistic timelines.
• Ability to interpret complex content for general audiences.
• Ability to build web pages and experiences with the user/client audience in mind.
• Ability to train and teach others basic content management system s