Group Brand Manager, Critical Care Marketing

As we continue to invest in major programs and strategic initiatives, we are looking for an experienced and passionate marketer to join the Critical Care business unit.  This is a unique opportunity to be a part of a dynamic global team focused on brining innovations to market that help improve the quality of care for surgical and critically ill patients.  

The Group Brand Manager leads campaigns and customer facing communication grounded in and consistent with strategy, vision, and brand promise. They bring our brand pillars, product portfolio, and customer experiences together in ways that resonate with our customers around the globe.

The Group Brand Manager leads significant organizational projects and goals.  To do this, they must demonstrate in-depth knowledge of marketing concepts, principles, and frameworks.  The Group Brand Manager must be able to build strong relationships and work in a team environment with colleagues including the regional and global team members, key opinion leaders, and regional sales managers.  This individual develops solutions to complex problems and takes initiative for continuous process improvement.  The Group Brand Manager brings new marketing ideas to the organization and can develop strategies and as well as successfully execute them.  They demonstrate accountability, lead with integrity, and take pride in their work.  This individual demonstrates a passion for marketing and branding.

You'll make an impact by...
• Developing and managing brand initiatives with increasing complexity and associated marketing communication programs which support key BU initiatives, product launches and market development efforts
• Collaborating and strategizing with Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
• Partnering with product marketing on NPD to develop positioning, value proposition, messaging platform, and product names; ensure alignment across product portfolio, within BU and corporate brand architecture
• Scoping market research initiatives and incorporate insights to support decision-making
• Collaborating and coordinate across multiple functions, including product management, convention management, clinical affairs, legal and regulatory affairs, to ensure timely and accurate completion of projects
• Exploring and integrating innovative marketing strategies and tactics, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Overseeing creative agency partnerships. Manage agency priorities and approve expenditures within budget guidelines
• Overseeing consistent execution of Edwards' corporate brand marketing guidelines and trademark requirements
• Developing and champion the Edwards' corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Overseeing multiple budgets items, managing expenditures to ensure alignment with marketing strategies
• Developing complex department operational procedures and processes that foster effective communications and collateral
• Establishing metrics to track program effectiveness and ROI

• Other incidental duties

What you'll need (Required):
Bachelor's Degree with 10 years of related work experience or
Master's Degree with 8 years of experience working in sales, marketing, or healthcare industry

Must be on-site in our Irvine, CA Head Quarters

What else we look for (Preferred):
• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Extensive knowledge and understanding of brand strategy
• Extensive knowledge and understanding of brand communication channels; print, digital and new media production
• Extensive understanding of related aspects of brand marketing concepts and principles
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Consult in project setting within specific marketing area
• Adhere to all company rules and requirements (e.g., pand