Growth Marketing Manager (Direct Sales)

About Us
 
Mindvalley is the leading and most promising ed-tech company to date. We dominate the US market for Personal Growth Education. We are empowering athletes within every major US sports team and promoting successful learning strategies in major companies.

We're currently building the most advanced learning system - a version inspired by Ironman's “J.A.R.V.I.S.” which utilizes AI and augmented reality to provide customized learning. Turning anyone into a superhero.

We innovate tools that induce enlightenment within every aspect of human life. We are seeking the best marketers to spread the word about the most advanced education platform our species has seen. The goal to mark our success is: powering up to 100 countries, powering every Fortune 500 company, and progressing humanity towards a better future.
 
About the Role
 
The Membership & Partners Growth Manager will foresee overall funnel marketing for Membership and Partner Programs.  You will support the Head of B2C Growth Marketing by executing our growth strategy, encompassing both customer acquisition and retention marketing.
As the Membership & Partners Growth Manager you will manage and support activities across all stages of the customer experience: finding opportunities to rapidly grow customer acquisition, activation, retention, cross-selling and up-selling. You will be leading 4 main teams focusing on sales funnels (webinar & VSLs), international marketing, partner programs and member retention.
Working cross-functionally with the advertising, product management, data management, creative services and the extended marketing team, you will implement data-driven growth plans. We are looking for a deeply experienced and data driven professional with a strong focus on retention in order to support our Head of B2C Growth Marketing to boost customer loyalty and advocacy.
In this role, you will be responsible for constantly improving the marketing funnels with testing and innovation, scaling on advertising and organic sources whilst keeping the brand sanctity and working cross-department to collaborate on new initiatives. You will work collaboratively with the extended marketing team to develop a solid marketing pipeline to drive customer acquisition across new & existing markets as well as design go-to-market and lead generation B2C campaigns. We expect you to be highly analytical, testing oriented and obsessed with measuring and reporting results.
Finally, we would like you to champion the usage of behavioral data to deliver a customer-centric and solution-selling marketing execution, in order to meet business objectives at the most efficient cost. In this position you will own our flagship product Mindvalley Membership alongside partner programs. You will be responsible for our esteemed members’ experience from the beginning till the end. We want to make sure you have the passion to provide customers with the utmost value they can experience out of Mindvalley. 

Responsibilities

• Develop and manage an effective acquisition and retention strategy to meet the annual revenue and retention targets.
• Develop a culture within the membership team to constantly learn, grow and hold each other accountable as a world class team.
• Closely monitor membership feedback, comments and suggestions to ensure continuous improvement to the product and work closely with the Customer Insights and BI Team to ensure data collection and analysis.
• Keep up to date with global developments across both the membership and partner programs including competitor benchmarks, innovations and industry trends.
• To constantly improve member value proposition and offer roadmap, including and the phasing of workstreams in order to implement the offer.
• To develop a value proposition that reflects members’ needs, aligns with organizational direction and aligns with Mindvalley’s brand proposition.
• To bring rigor to both existing and new products ensuring they are audience-led, clear revenue structures with clear KPIs.
• You’ll be the eyes of ears of the membership and working with the extended marketing team to ensure audience-led insights, engagement strategies i.e. acquisition and retention. In addition, you’ll be responsible for responding to and present market data and market trends in order to inform strategy and product development
• Developing, executing, coordinating, and measuring integrated campaigns to support consistent and relevant demand generation.
• Build marketing plans for customer retention, engagement and loyalty and develop reporting of customer data and engagement metrics.
• Measure and report performance of marketing initiatives: assess against goals (ROI & KPI) and optimize investment decisions based on ROI/ROAS.
• Work with interna