Sr. Director Digital Analytics

Sr. Director Digital Analytics

This role is to be based near one of our offices in Los Angeles, New York, Austin, Chicago or Oakland.

About us

We turn customer challenges into growth opportunities. 

Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.

Position Summary

Material is seeking a Sr. Director of Analytics to lead the execution of marketing measurement and advanced analytic strategies, including technical implementation, campaign reporting, and media attribution for a dedicated client role with remote team, and to be an integral lead in our rapidly growing cross-functional digital analytics and data science practice within the Material network.

Position Details

As a Sr. Director in the Digital Analytics practice, you will collaborate with adjacent disciplines within Material (Creative, Technology, Strategy, Media, CRM & Loyalty, and Innovation specialists), as well as supervise marketing analytics and data services in partnership with two or more external agencies.

Your experience leading complex engagements and client relationships in a full-service digital setting will be utilized within the Material network as we work closely to centralize analytics services and advance our data and martech stack  through rapid innovation. It takes someone special to lead our clients in quantified decision making with an analytical mind and to help us never lose sight of delivering tangible results.

Responsibilities:

• Lead marketing measurement and analytic services needed to successfully track and communicate marketing effectiveness and determine ROI for a significant client that relies on multiple data sources. Together with the leadership team, guide the development of innovative tracking methodologies across platforms while helping to contribute functional thought leadership and program optimization recommendations. Stay current on industry best practices to be able to formulate and execute point-of-view documentation and provide staff training and development.
• Manage a seamless integration of marketing analytics strategy and services in client deliverables and presentations, including oversight of campaign performance, strategic design testing programs for creative and site content, and the modeling and adaptation of advanced analyses (e.g., MTA, audience segmentation, propensity modeling).
• Support the tracking, analysis, and translation of customer journey data across the lead funnel through provision of clear and versatile reporting and predictive intelligence from media/site metrics to Marketo & Salesforce. Present findings in an articulate way to diverse audiences.
• Administer multi-touch attribution feedback from an internal cloud warehousing tool that aggregates structured data from web-based ad management systems (Campaign Manager). Assist with model recommendations and logic enhancements.
• Contribute to the development of Business Intelligence dashboards in support of KPIs and goal tracking presentation for marketing programs and strategic planning through progressive visualization, ad hoc views, and thoughtful layouts in PowerBI, Tableau, and Looker.
• Assist with managing data operations and analytics implementations to identify data collection opportunities and issues, including  ETL/ELT, tag management systems and data layers, quality assurance, 3rd party pixels, UTM parameters, and technical documentation through collaboration with developers.

Requirements

• Ideally 8+ years of relevant experience in digital marketing data analysis with an advanced technology background developed in a digital marketing, consulting and/or media agency setting. Experience in designing complex, multi-staged data-driven solutions to business problems beginning at collecting requirements, through identifying key components, to delivery for established success criteria.
• Demonstrated mastery as a presentation lead, communicating insights in compelling, executive-ready "opportunity narratives" that create and/or increase client investment through the distillation and visualization of complex information of the quality to serve as agency case studies.
• Experienced oversight of online media and growth marketing performance for improvements in KPIs and secondary metrics, increasing scale through efficient me