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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

Vice President, e-Commerce

About Signet

As the world’s largest retailer of diamond jewelry, Signet Jewelers is positioned like no other to inspire love the world over. Signet is a publicly traded company and operates the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewelers, H.Samuel and Ernest Jones. Our operations and supply chain relationships span Africa and India.

Inspiring Love within our four walls as well as the four corners of the world comes in the form of loving all people, loving ourselves, as well as our planet and products. Our purpose is fueled by fostering equality and inclusiveness, innovating new ways to bring unique jewelry and personal experiences to everyone and encouraging self-expression.

Our customers trust us to help them celebrate life’s most meaningful and personal moments; we do not take that responsibility lightly.

Position Overview

Joining the company at a pivotal moment of digital and commercial transformation, the Vice President of E-Commerce is responsible for leading the strategy, performance, and execution of Signet’s e-commerce business.

This leader owns the e-commerce channel P&L and is accountable for driving profitable growth, optimizing the digital customer experience, and ensuring strong cross-functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology.

As a key member of the commercial leadership team, this role translates enterprise priorities into actionable e-commerce strategies that drive traffic, conversion, and revenue, while improving operational execution and preparing the business for future platform and operating model evolution.

This is a high-impact operator role—focused on scaling a ~$1B business, improving performance, and strengthening execution discipline across the channel.

Core Accountabilities

E-Commerce Strategy & Channel Leadership

• Define and lead the e-commerce strategy aligned to brand, customer, and financial objectives
• Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV
• Identify and unlock opportunities to accelerate digital penetration within a predominantly store-led business
• Ensure alignment between brand positioning and digital execution across all customer touchpoints

P&L Ownership & Commercial Performance

• Own e-commerce P&L with accountability for revenue growth, margin performance, and demand efficiency
• Drive performance across key levers: traffic, conversion, AOV, retention, and profitability
• Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness
• Establish clear performance metrics and operating rhythms to drive accountability across the organization

Digital Merchandising & Customer Experience

• Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization
• Partner with Merchandising to align product strategy with digital presentation and storytelling
• Continuously improve the end-to-end customer journey across web, mobile, and post-purchase experiences
• Leverage data and insights to drive personalization, usability, and conversion improvements

Growth & Demand Generation (Influence)

• Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strate