Director of Creator Growth and Retention

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

This role will work primarily on our affiliate marketing platform, Mavely.

As the Director of Growth and Retention, you will play a strategic leadership role in driving growth and retention for our creator and influencer community. In this role, you will oversee a high-performing team focused on acquiring, engaging, and retaining creators while fostering scalable growth strategies. You will be responsible for shaping and executing initiatives that empower creators to thrive on Mavely’s platform, aligning team efforts with broader company objectives, and building a robust, engaged creator ecosystem. Your expertise in leadership, data-driven strategy, and creator relationship management will be pivotal in scaling Mavely’s high-growth creator program. 

What you'll be doing:

Strategic Growth and Retention Leadership of our Mavely managed creators. 

• Develop and execute innovative strategies to drive creator acquisition, engagement, and retention, with a strong emphasis on long-term growth.
• Collaborate with cross-functional teams, including marketing, campaigns, support, and operations, to align on creator success strategies and ensure seamless creator experiences.
• Leverage data and industry insights to identify trends, refine processes, and optimize the creator journey from onboarding to activation and retention.
• Partner with executive leadership to align growth and retention objectives with company-wide goals, providing strategic recommendations and updates.
• Proactive Team Leadership and Development
• Lead and inspire a team of Account Managers, fostering a culture of excellence, collaboration, and best in class service. 
• Establish and track team KPIs, ensuring alignment with Mavely’s growth and retention objectives while providing ongoing coaching and development opportunities.
• Oversee the implementation of tools, resources, and training to enable the team’s success in supporting and engaging creators effectively.
• Serve as a strategic thought partner to the VP of Creator Success and contribute to organizational initiatives and scaling strategies - with a proactive approach. 

Data-Driven Decision Making

• Analyze data to monitor creator performance, creator health, and the impact of growth and retention initiatives.
• Implement metrics and reporting frameworks to assess the success of growth and retention efforts.
• Test and iterate on new programs, processes, and outreach techniques to continuously improve outcomes and expand the creator community.

Creator and Influencer Relationship Management

• Oversee programs that deliver high-touch support, education, and guidance to creators to ensure activation, growth, and sustained success on the platform.
• Lead initiatives to evaluate influencer performance, deliver actionable insights, and optimize creator engagement strategies.

Communication and Collaboration

• Act as a key advocate and point of contact for the department, gathering feedback and addressing challenges to drive satisfaction and long-term engagement.
• Collaborate across departments to align on campaign goals, creator needs, and broader retention efforts wi