Marketing Manager I/II, DTC - Neuroscience (Psychiatry)

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Candidates for this position can be located in either Florham Park, NJ or Mettawa, IL. Talent will be hired at a level commensurate with experience. 

Position Summary: The Marketing Manager works in collaboration with the Associate Director of Consumer Marketing and brand team(s) to develop and execute marketing plans for Bipolar I, to drive key business initiatives. This individual leads cross-functional teams to develop and execute advertising and promotional strategies, fostering strong collaboration with internal and external partners to ensure effective plan implementation.

Key Responsibilities Include:

• Lead the development and manage execution of DTC tactics for Bipolar I to drive brand awareness, disease awareness, acquisition, and/or conversion through a variety of channels which may include: social, banners, website, CRM, direct marketing, in-office, print, with a strong emphasis in digital communications. Opportunity to support broadcast.
• Develop strategic briefs for tactics, provide thoughtful and timely creative feedback, and cultivate strong, collaborative relationships with agency partners.
• Apply data driven insights to participate in the development of marketing plans to evolve the Bipolar I strategy.
• Understand and leverage trends in the marketplace impacting consumer marketing at large, and pharmaceutical consumer marketing.
• Manage projects including execution of marketing plans, initiatives and tasks.  Deliver high-quality work product on time, applying agile ways of working when appropriate. Always ensuring that regulatory and compliance guidelines are followed. 
• Evaluate the effectiveness of campaign strateg