Performance Coach, Mechanical
Driven Brands Inc.About the role
The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.
JOB DESCRIPTION:
Position Summary
Provide an analysis of the existing practices of a member’s automotive shop and make recommendations for improvements based on ATI’s best practices and techniques. Provide coaching, consultation, and mentoring to our members in order for them to achieve the business goals and dreams. Guide members through the building blocks that turn their automotive shop into a profitable and efficient business via our 48-month reengineering program and alumni programs.
Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:
Listen, including active listening, to the needs of the shop owners to help them turn their shop into a profitable and efficient business.
Communicate for understanding what members wish to improve or correct about their business via phone, zoom and email.
Review financial statements, evaluate competitors and analyze business practices.
Once research is complete, Coach will develop a new business model or prepare recommendations and present them to the client.
Display a professional but assertive and results-oriented, approach with strong mentoring skills and a passion for helping shop owners to become successful business owners.
It is vital that your background includes management in the automotive aftermarket arena ideally in an independent repair shop, or a MSO group of repair shops.
It is also important that you display excellent communication, interpersonal, and persuasion skills, as well as the ability to convince business owners to make major changes and paradigm shifts in their practices especially via phone or videoconferencing.
To Consult, Train, Mentor and Coach a client to help them achieve their business goals and dreams.
To successfully guide the client through the building blocks that creates the foundation of a profitable business.
To meet or exceed all ATI goals;
Return on Investment for the client
CSI Scores, maintain customer’s satisfaction in the program
Report Cards/Road Map to monitor and measure performance and progress
Alumni conversation rate
Weekly contact with the Client
Ensure class attendance by the client and staff
Monitor status of where member is in the program at all times and determine how we can best align the member’s needs with their wants
Administrative Duties:
Startup Agreement paperwork, Coach Client agreement, enter clear and understandable weekly notes based on client/coach calls
Provide research and content for articles, classroom and training material, Participation in weekly Coaches meetings, be aware of trends in other service-related industries that we could adapt or apply
Attend Shop Owner’s Dinner Events, annual SuperConference participation and industry related events.
Required to attend monthly, quarterly, semi-annual and annual company meetings.
Be prepared for and participate in weekly One on Ones with Team Leaders, participate in all Company meetings.
Attend ATI classes quarterly
Facilitate an ATI Peer group or Performance group
Participate in other modalities such as Live @ 9, podcasts, owner events, industry presentations and tradeshows
Be responsible for your calendar and manage time efficiently
Minimum Qualifications
Minimum 10 years overall automotive experience with a strong focus in service writing, shop management, operations management, or previous shop ownership, preferably in the independent, nondealer, aftermarket arena
Operations management experience (preferably with an aftermarket chain) involving established internal structure and processes
Exceptional coaching and men
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