Director, Product Marketing Mobility and OTR

WEX simplifies the business of running a business through smarter workflows and financial intelligence. Our North America Mobility and OTR businesses power the fleets that keep commerce moving — from small owner-operators to large fleet enterprises.

As our portfolio evolves across fuel, EV, and telematics, we are seeking a Director of Product Marketing who can elevate how we position, launch, and scale products — ensuring innovation translates into measurable revenue impact.

About The Role 

This is a strategic leadership role responsible for transforming and scaling the Product Marketing function across a high-impact, multi-segment portfolio.

What You’ll Do

• Ensure product launches drive revenue — not shelfware

• Shift roadmap conversations from reactive feature development to market-informed strategy

• Elevate sales enablement from asset production to revenue acceleration

• Establish Product Marketing as a trusted strategic partner to Product and Sales leadership

This role reports to the VP of Product Marketing and is designed for a leader capable of operating at enterprise scope over time.

What You’ll Own

Portfolio Strategy & Revenue Impact

• Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR.

• Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact.

• Establish post-launch performance reviews and revenue accountability loops.

• Identify whitespace and growth opportunities across segments.

Market-Led Roadmap Influence

• Serve as the voice of the market in roadmap planning and investment discussions.

• Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence.

• Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy.

Strategic Sales Enablement

• Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates.

• Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions.

• Ensure sellers are equipped with differentiated narratives that resonate across segments.

PMM Operating Model & Governance

• Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives.

• Define clear engagement models with Product, Sales, Marketing, and CX.

• Build scalable processes that increase speed-to-market while maintaining strategic rigor.

Talent & Team Leadership

• Build and develop a high-performing PMM team capable of operating as strategic advisors.

• Coach PMMs to deepen business acumen, executive presence, and cross-functional influence.

• Foster a culture of accountability, insight-driven thinking, and ownership.

What You Bring

• 10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms.

• Experience owning or materially influencing revenue performance in a multi-segment B2B environment.

• Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization.

• Demonstrated success turning launches into revenue performance.

• Experience influencing executive-level stakeholders and shifting cross-functional behavior.

• Deep understanding of complex sales motions and stage-based enablement strategy.

• Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning.

• Ability to zoom out to shape strategy and zoom in to drive disciplined execution.

• Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation.

• Mobility, fleet, or transportation experience is a plus but not required.

The base pay range represents the antici