Everpure Business Manager
CDWAbout the role
The Category and Brand Management team is the central liaison for one or more partners for working with CDW stakeholders across the organization, including sales, finance, and marketing. The Business Manager is responsible for managing multi-million-dollar programs including VIRs, Coop, marketing spends, and Spiffs. This role serves as the product expert and business manager for the assigned partner and has subject matter expertise on their product, partner, and associated financials.
What you’ll do
Engage regularly with assigned partner(s) to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
Provide subject matter expertise and evangelize a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
Analyze complex industry information to identify and execute opportunities and develop and execute strategies to increase sales
Develop and articulate competitive positioning and differentiation of brands
Develop and drive execution for marketing plans for partner in conjunction with Partner Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning and complete launch plans
Identify training opportunities and educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
Communicate partners’ financial conditions and market new products related to the assigned partner
Manage and maximize overall profitability; managing financial benefits and develop and execute strategies around re-investing funding
Mentor and coach junior team members
Engage with CDW Procurement to help forecast sales volumes
Represent and evangelize the assigned brand in meetings and speak to brand performance, category performance, program/promotion results, and current initiatives
Lead the Product specialists in creation and review of content for respective manufacturer ads.
Provide comprehensive reporting and analysis, both internally and externally, on brand performance, category performance, industry trends, and market share
Host Quarterly Business Reviews (QBRs) to review partner performance and discuss/lead joint initiatives
Identify and drive continuous improvement opportunities
Obtain and facilitate necessary partner and industry certifications
What we expect of you
Bachelor’s degree and 5 years’ sales/marketing/project management experience OR 9 years’ experience in sales/marketing/project management
Preferred skills, experience and qualities needed
Excellent verbal and written communication skills with the ability to effectively interact with all stakeholders
Proven ability to engage with executive leadership effectively and strategically
Demonstrated abil
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