Product Marketing Director, AI & WEM

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Summary:

This is an exciting opportunity to lead at the heart of AI innovation across Genesys Cloud. As the Director of AI and Workforce Engagement Management, you’ll shape how AI is embedded into everything we do — across customer and employee experience — driving smarter, more connected, and more impactful outcomes.

You’ll use your AI expertise to bridge the gap between advanced technology and everyday value, turning complex capabilities into solutions that make work easier, decisions sharper, and experiences better. Success in this role requires strong product marketing expertise and leadership skills— you will lead a team of Product Marketing professionals to crafting positioning, messaging, and go-to-market strategies that resonate with customers, inspire adoption, and enable sales success.

Creativity will be key. You’ll bring fresh ideas and innovative thinking to differentiate our AI story in the market. You’ll unite product, marketing, and sales teams — along with operations and technology — to align strategy, drive execution, and amplify our impact, building trust, momentum, and measurable business results.

You’ll also thrive in a fast-paced tech environment where priorities shift and new opportunities emerge quickly. You won’t be rattled by change — instead, you’ll embrace it, pivot when needed, and keep teams focused and motivated as we move fast to stay ahead.

If you’re passionate about AI, energized by creativity, and skilled at turning bold ideas into market success, this role puts you at the forefront of innovation — guiding how AI powers the next chapter of Genesys Cloud.

Key Responsibilities:

• Lead the strategic vision and execution for AI positioning and messaging across the Genesys Cloud platform — including, but not limited to, Workforce Engagement Management (WEM) — ensuring it delivers measurable impact for customers, employees, and the business.

• Shape and articulate the value of AI in Genesys Cloud, translating technical capabilities into clear, compelling narratives that resonate with diverse audiences and drive engagement.

• Executive Engagement: Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI and WEM strategies are fully integrated with Genesys’ broader business objectives.

• Partner closely with cross-functional teams — including product, engineering, marketing, sales, and customer success — to ensure consistent AI storytelling, alignment in execution, and shared success metrics.

• Champion AI-enabled innovation across all Genesys Cloud capabilities, highlighting how AI enhances productivity, decision-making, and customer experience.

• Develop and execute go-to-market strategies and internal enablement programs for AI-driven solutions, including communications, training, and resources that inspire adoption and advocacy.

• Represent Genesys in the market as a thought leader in AI, engaging with customers, partners, and industry forums to showcase our vision and leadership.

• Team Leadership & Talent Development: Build, lead, and inspire a high-performing team that blends technical, creative, and strategic skills. Identify and nurture top talent, creating an environment that fosters growth, innovation, and collaboration.

• Measure and refine impact, using data and feedback to optimize positioning, messaging, and execution to maintain leadership in AI innovation.

Minimum Requirements:

• 10–12+ years of relevant experience, including leadership roles that combine technology, marketing, and people engagement.

•  Proven track record of delivering complex, multi-stakeholder initiatives from strategy to execution in AI, digital transformation, or workforce innovation.

• Strong technical understandin