Creative Services Director, Miami/West Palm

The E.W. Scripps Company is hiring a Director, Creative Services who will lead the marketing and branding efforts on multiple platforms for multiple stations. In this role, you will specifically support our stations in Miami, FL, and West Palm Beach, FL.

WHAT YOU’LL DO: 

• Oversee the brand image strategy and execution, including supervising all aspects of station promotion and marketing using on-air, online and outside media resources. 

• Provide leadership and guidance to creative services teams. 

• Responsible for the development of promotional strategic plans, multi-media marketing plans, promotional News campaigns, general programming promotion. 

• Develop web-based promotion and monitor image of station websites.

• Supervise day-to-day activities in the Promotion Department for station(s).

• Liaison with network and syndicators regarding station promotional activities. 

• Responsible for commercial production and sales promotion for the Sales Department. 

• Develop and monitor annual budgets for Creative Services Departments.

• Develop plans for community outreach. 

• Perform other duties as may be assigned by station GM and corporate management. 

WHAT YOU’LL NEED: 

• Bachelor's degree in Marketing, Journalism, Communications or other related field preferred or equivalent business experience 

• Generally, 10+ years of progressively responsible multimedia creative/management experience in the areas of promotion, production and/or creative services 

• Proven track record for development of successful marketing concepts and branding efforts is a necessity 

WHAT YOU’LL BRING: 

• Possess a keen interest and understanding in the latest technology and social media applications as applicable to marketing 

• Must possess effective leadership and management skills as well as the ability to work well with management team 

• Possess the ability to conceive, produce, implement and measure strategic marketing plan based on research 

• Organization and prioritization of multiple projects 

• Working knowledge of WideOrbit preferred 

• Working knowledge of non-linear editing systems 

• Working knowledge of graphic creation and compositing software 

• Ability to travel up to 25% 

• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits. 

#LI-SM2

#LI-Onsite

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company