Social Manager, Ads Marketing

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

As the Ads Social Marketing Manager, you will play a pivotal role in how Netflix tells its advertising story across social platforms to B2B audiences: advertisers, agencies, industry partners, and the broader business community. You will translate our Ads value proposition, research, and product innovation into compelling, channel-specific narratives that build awareness, consideration, and preference for Netflix Ads.

This role serves as a strategic bridge between Social Marketing, Ads Marketing, Sales, Comms, and other cross-functional partners working across the business. Your objective is to build, scale, and test  social strategies and programs to support Ads go-to-market campaigns, industry moments, and executive thought leadership spanning all social platforms with an emphasis on B2B-forward platforms (e.g., LinkedIn, industry forums, and emerging channels).

This role partners closely with ads cross-functional partners to ensure Netflix Ads messaging  shows up consistently and impactfully across our organic and executive social presence, helping to drive commercial outcomes and long-term brand equity for Netflix Ads.

Key Responsibilities:

Build and Execute B2B Social Strategy for Netflix Ads

• Develop and implement an integrated social and digital strategy for Netflix Ads across priority B2B platforms (with a strong emphasis on LinkedIn, WhatsApp, X, email messaging, and other emerging channels relevant to advertisers, agencies, and industry stakeholders).

• Translate Ads Marketing narratives - product positioning, research insights, case studies, event moments, and thought leadership—into audience-first content frameworks tailored to media buyers, CMOs, planners, and industry influencers.

• Design and run always-on and campaign-based social programs that support Ads go-to-market efforts, includingProduct and format launches, Research and insights releases, Industry event tentpoles (e.g., upfronts, key conferences, trade events), Client success stories and case studies

• Stay ahead of B2B social trends, platform changes, and professional community behaviors to ensure Netflix Ads remains differentiated and relevant in the social landscape.

• Use experimentation and testing to refine content formats, posting strategies, and narrative angles - balancing data-driven decisions with a willingness to take smart creative risks.

Embedded Partnership with Ads Marketing & Cross-Functional Alignment

• Serve as the primary Social partner for Ads Marketing, ensuring Ads business priorities, positioning, and product narratives are reflected in platform strategies and channel roadmaps. 

• Align with Ads Marketing (global and regional) on go-to-market plans, messaging hierarchies, and campaign timelines.

• Work closely with XF partners including Comms and Brand to amplify relevant announcements, media stories, and industry comms connected to Netflix Ads.

• Attend cross-functional meetings, strategy sessions, and planning forums (e.g., campaign kickoffs, event planning, research roadmap reviews) to ensure shared context and cohesive execution across touchpoints.

• Partner with executive comms and stakeholders to support executive social presence (where relevant) around Ads narratives, including thought leadership and event visibility.

Channel Programming & Editorial Execution (B2B Focus)

• Manage all Ads-related channel programming across Netflix’s relevant social channels (especially LinkedIn, but also other corporate or industry-facing channels) ensuring the right Ads stories reach the right B2B audiences at the right time. Includes content creation and execution, scheduling and approvals for Ads-related social content - serving as one of the final eyes on posts to ensure accuracy, adherence to policy, timeliness, and the Netflix voice.

• Develop editorial frameworks and series for Netflix Ads Marketing including research/insights spotlights, partner and client showcases, and industry POVs from Netflix leaders

• Ensure all Ads content aligns with brand and legal gu