Director, Web/Digital Marketing

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

Kyndryl is seeking an enthusiastic, result-oriented Director of Marketing. You will be responsible for all aspects of marketing, including developing programs for digital marketing, partner marketing, market intelligence, and product marketing for Skytap, a Kyndryl Company. You have the ability to easily flex between strategic and tactical thinking. You can be hands on without losing sight of the big picture. You thrive on challenge and have experience in building a highly collaborative marketing teams committed to delivering results that have an impact on the success of the business.

Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. As an expert in your respective domain, you have several career paths available to you. Whether you progress as an Architect or a Specialist – you can find your next opportunity here.

Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies.  Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.

Who You Are

Your Responsibilities:

• Market Expertise: Be the expert on the competition and how to beat them. Lead the cross-functional discussion on competitive dynamics and potential responses.

• Partner Marketing: Build strong working relationships with Microsoft, IBM, and several other key GTM and technical partners. You will tap into their programs, tools, and resources to scale and amplify our message and reach.

• Digital Marketing: Develop innovative marketing campaigns that drive customer acquisition, engagement, and retention. Manage all digital marketing assets, including the corporate website, social media, and collateral such as white papers and videos.

• Field Enablement: Partner with our sales, business development, and customer success teams in driving the creation of necessary collateral, promotions, training, and tools (e.g. playbooks, battle cards, scripts, presentations, training modules, demos) to drive growth and efficiency.

• Product Positioning: Define and deliver differentiated positioning which considers different customer segments, integrated partner offerings, and company strategy. Guide product development and sales enablement by way of insights regarding how we can win in the market through innovative product features and unique customer value.

• Customer Insights: Lead segmentation efforts and develop critical customer insights through self-driven research and partnering with the product management, customer success, and engineering teams.

• Leadership: Define and own the marketing strategy including staffing needs and hiring plan. Experienced, confident, and comfortable presenting to all levels of the organization.

Your Skill Set:

• Strong executive presence and excellent stakeholder relationship management required. Ability to negotiate and influence others in a positive way and be a change manager is a key success factor.

• Demonstrated passion for the customer, gaining customer insights by way of research and testing and translating insights into successful execution.

• Proven ability to define and communicate using data to drive decisions.

• Experience testing marketing hypotheses in market and iterating on learnings to amplify results.

• Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts at varying levels of detail.

• Demonstrated strategic thinking, analytical skills, and problem identification / resolution skills.

• Bachelor’s degree or equivalent work