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JD

Regional Marketing Specialist (East)

JD Finish Line
New York City, United Statesfull_timeVerifiedPosted 31 Jul 2024

About the role

Come work for us!

We are looking for dedicated employees to join our team to help our customers have the best experience possible every time they enter a JD Finish Line store.

Our employees are key to our success.

The JD/ Finish Line Regional Marketing Specialist serves as the connection point between the JD/ Finish Line US Marketing and Brand teams and the consumer experience in JD’s Times Square flagship store and in other key locations throughout the Eastern United States. The JD/Finish Line Regional Marketing Specialist is the local expert on anything and everything for our consumers in key markets like NYC, New Jersey & Boston. From understanding sneaker culture and local style to knowing every brand touchpoint in the stores top-to-bottom, front-to-back, the JD/Finish Line Regional Marketing Specialist will champion the JD and Finish Line brand experiences in the market at every touchpoint. Key position responsibilities include:

  • Identify competitive threats and opportunities regionally.

  • Provide market-level insights on consumer and product to feed into marketing and merchant org seasonally. 

  • Identify market-level opportunities for partnerships, media, events. 

  • Plan & Execute Community based events throughout the New York boroughs & NJ street-side locations. 

  • Partner with Area Managers on issues, opportunities and quick resolution to local marketing concerns.

  • Support resource for regional photography / influencer partners.

  • Identify mall-based marketing opportunities and develop partnership with mall marketing managers.

  • Provide on-site execution ownership on key market events and unique executions with brand partners.

  • Obsesses the details of the retail experience in the store environment through the lens of exceeding the consumer’s expectations of athletic specialty retail.

  • Plays a key role on the in-store innovation team by representing the voice of the consumer and the opportunities to engage and connect through digital integration into the store environment.

  • Ensures that all in-store marketing and digital experiences are 100% executed to brand standards and service levels. 

  • Puts the customer experience first by being empowered to facilitate corrections or bug fixes to printed or digital marketing touchpoints in the flagship store and other key locations -- no matter the time of day or day of the week.

  • Provides timely proof of execution reports for all digital and physical retail marketing programs in stores.

  • Attends in-market brand partner product knowledge education sessions and cultural events as needed.

  • Additional duties and projects as required.

Required Education and/or Experience

Bachelor’s degree (B.A.) in Marketing, Advertising or Communications from a four-year college or university or equivalent combination of education and experience. 1-2 years of of marketing, digital and/or retail experience required. 

Required Computer and/or Technical Skills

Should have basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint. Should be well-versed and a power user of current social media platforms including Instagram, SnapChat and Facebook. Understanding of Google Cloud platform and tools helpful. 

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Sit for more than 6 hours per shift

  • Use hands to finger, handle and feel

  • Reach with hands and arms

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Company

JD Finish Line

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