In-Home Care Marketing Executive

Description

McLeod Home Care is looking for a dynamic and motivated Community Relations Director to lead all sales and marketing efforts in our Greenville, SC Area. This individual will play a critical role in expanding our client base by building strong relationships with referral sources, promoting our services, and creating awareness of the high-quality care we provide. This position requires a blend of strategic thinking, community engagement, in-home contract completion, and a passion for senior care. 

Key Responsibilities 

• Develop Referral Relationships: Build and maintain strong partnerships with key referral sources, including hospitals, physician offices, senior living communities, rehab centers, and other healthcare providers. 
• Community Outreach: Represent McLeod Home Care at local events, expos, and networking opportunities to promote our brand and services. 
• Client Acquisition: Identify and connect with potential clients and their families, providing education on our services and care solutions. Set an appointment to close the sale at their residence accompanied by a care manager. Marketing Executive will complete the contract and Care Manager will finish the assessment on their own with the client. 
• Marketing Strategy: Collaborate with leadership to develop and execute marketing plans and strategies to achieve growth goals. 
• Follow-Up: Ensure timely follow-ups with leads, referrals, and potential clients to maintain relationships and convert inquiries into care opportunities. 
• Market Analysis: Monitor industry trends, competitor activities, and regional demographics to identify growth opportunities. 
• Promotional Materials: Create and distribute brochures, presentations, and other marketing materials that effectively communicate our value proposition. 
• Collaboration: Work closely with the care team to ensure alignment between client needs and services provided. 

Requirements

• Experience: 2+ years in healthcare marketing, sales, or business development (preferably in senior care or home health). 
• Education: Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred. 
• Skills: 
• Strong interpersonal and communication skills 
• Proven ability to develop and maintain professional relationships 
• Goal-oriented with a track record of meeting or exceeding sales targets 
• Proficient in Microsoft Office Suite and CRM tools 
• Knowledge of the senior care industry is a plus 
• Attributes: 
• Self-motivated and proactive 
• Compassionate and empathetic 
• Excellent organizational and time-management skills 

What We Offer 

• Competitive salary 90k-120K, and performance-based bonuses/commissions.  
• Company supplemented comprehensive benefits package, including health insurance, dental, vision, life and 401K retirement plans 
• Car allowance/mileage reimbursement 
• Professional development opportunities 
• A supportive and mission-driven work environment 

How to Apply:
Interested candidates are encouraged to send their resume and cover letter to melisa@mcleodcare.com with the subject line: In-Home Care Marketing Executive Application. 

Join our team and help make a meaningful impact in the lives of seniors and their families!