Senior Webinar Manager (m/f/d)

Unternehmensbeschreibung

At Stepstone we have a simple but very important mission: As one of the leading digital recruiting platforms and #2 most popular tech employer in Germany, we help everyone find the right job. Therefore, we need you!​

To accomplish our mission, we are looking for a Senior Webinar Manager (m/f/d) in Berlin, Düsseldorf or Hamburg. In this pivotal role, you will be responsible for identifying target groups and relevant topics to create best-in-class, outstanding webinars that not only captivate and educate our audience but also drive leads and contribute significantly to our business growth. You will be at the forefront of our webinar strategy, from conceptualization to execution, playing a key role in enhancing our brand’s presence and impact in the market.

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group is critical to our success as a global company, so we want to recruit, develop and keep the best talent on the market. We encourage applications from everyone, regardless of your background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic. If you require reasonable accommodation in completing this application or interviewing, please let us know.​

Join us and become part of one of the largest German digital enterprises with more than 4,000 employees. In addition to our international footprint, we are also part of the Axel Springer SE family and its unique European family of successful companies.

Stellenbeschreibung

• Strategy Development: Develop and refine the webinar strategy, focusing on identifying target audiences and selecting topics that align with their interests and needs. Collaborate closely with sales and marketing teams to ensure alignment with broader business goals. 
• Content Creation: Lead the creation of engaging and informative webinar content that stands out in the market. Work with subject matter experts, content creators, and designers to develop compelling presentations, demonstrations, and interactive elements. 
• Technical Oversight: Choose and manage webinar hosting platforms, ensuring all technical aspects, including audio and video quality, are flawless. Stay ahead of technological advancements and trends in webinar delivery. 
• Promotion and Marketing: Develop and execute innovative marketing campaigns to promote webinars, increase registrations, and drive attendance. Utilize various channels effectively, including email marketing, social media, and content marketing. 
• Audience Engagement: Implement strategies to maximize audience engagement during webinars, including live Q&A sessions, polls, and interactive discussions. 
• Performance Analysis: Analyze webinar performance using key metrics to measure success, including attendance rates, engagement levels, and lead generation effectiveness. Use insights to improve future webinars and strategies. 
• Lead Generation and Follow-up: Design and implement a comprehensive follow-up strategy to nurture leads generated from webinars, working closely with the sales team to convert attendees into customers. 

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, or a related field. 
• 5+ years of experience in webinar management, digital marketing, or a similar role, with a proven track record of creating successful webinars. 
• Strong understanding of webinar technologies, platforms, and best practices. 
• Excellent communication and presentation skills, with the ability to engage and persuade a diverse audience. 
• Creative thinker with strong analytical skills, able to derive insights from data to inform strategies and decisions. 
• Experience in lead generation and digital marketing strategies. 
• Leadership or professional management experience and the ability to work cross-functionally with sales, marketing, brand PR and content teams. 

Zusätzliche Informationen

• Your start at The Stepstone Group: We want you to feel comfortable right from the get-go and you can begin networking immediately. That's why we always start with an onboarding event lasting two days at our headquarter in Düsseldorf, during which you get to know your new colleagues, our products and our culture. After that, the onboarding continues in your department - with several weeks of individual training. ​
• Your further development: We are growing - and of course we want you to grow with us. We will support you with targeted training that will help you develop both personally and professionally. ​