VP, Unscripted Series Planning

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is seeking an innovative and experienced marketer to oversee the development and execution of our unscripted title marketing strategies. The Vice President, Unscripted Title Marketing Planning will work closely with the Senior Vice President of title marketing to establish and execute the vision for all unscripted marketing efforts, providing strategic direction and management of the team to ensure the vision translates into best in class results, engaging audiences and driving towards our business goals. Critical to the success of this role is unwavering cross functional campaign leadership, ensuring all functions and individuals are actively included to collaborate and universally aligned to the same goals and objectives. In addition to diligent ownership of the media budget and execution, the Vice President, Unscripted Title Marketing will also be responsible for developing the overall strategic and creative frameworks within which the unscripted marketing organization will operate, ensuring a cross functional success.

This role will be responsible for key stakeholder management and an ability to present to and influence senior management as well as work closely with internal and external talent, effectively leading a highly skilled team to achieve the goals and established KPIs.

The Person

You are a data-minded creative marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, activations, and stunts. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You are passionate about unscripted and non-fiction content and are motivated by the opportunity to reinvent the marketing wheel. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.

Responsibilities include, but are not limited to:

• Serve as the full-funnel steward for all marketing communications/campaigns in support of Peacock’s unscripted and non-fiction titles.
• In partnerships with the strategy/comms team develop, articulate and advocate internally and externally, the unique selling proposition, cultural context and consumer/advertiser appeal for all Peacock’s unscripted using research and cultural insights to support.
• Partner and execute a cross functional marketing & promotions strategy for the unscripted slate and the titles therein, in support of specific Peacock as well as Company-wide initiatives. 
• Activate paid, owned, and earned media to generate awareness, maximize campaign effectiveness and drive measu