Manager, Sports Analytics

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor’s “Best Places to Work”.

About the Role

The Manager, Sports Analytics, is responsible for leading the delivery of insights and analytical strategy that drive performance across the sportsbook business. This role plays a critical part in shaping commercial decision-making by providing actionable analysis on customer behavior, promotions, and market performance.

Managing a team of analysts, the manager will oversee the development of analytical frameworks, tools, and dashboards that enable the commercial, marketing, and VIP teams to optimize acquisition, retention, and customer value. The role will focus on driving measurable NGR impact through improved promotional efficiency, pricing insights, and customer segmentation.

Reporting to the Director of Analytics – Customer Experience in iGaming & Sports, the manager will act as a key strategic partner to sportsbook leadership — turning data into direction, identifying growth opportunities, and embedding analytics into the daily rhythm of the business. The successful candidate will deliver material commercial outcomes (>$10M in annual NGR) by influencing promotional design, player retention strategy, and overall sportsbook performance optimization.

Responsibilities

• Drive commercial value across the sportsbook through actionable insights and analytical recommendations that improve performance of promotions, markets, pricing, and player value.

• Act as a strategic partner to Sports Commercial, Trading, and Marketing leadership—embedding analytics into planning, budgeting, and campaign execution to maximize ROI.

• Lead the development of sportsbook analytics frameworks, focusing on customer segmentation, market performance, promotional effectiveness, and retention outcomes.

• Quantify the impact of key initiatives and demonstrate a clear return on analytical investment through improved NGR, conversion, and engagement metrics.

• Develop self-service tools and dashboards that empower the commercial and VIP teams to access key sportsbook KPIs and performance trends in real time.

• Manage and coach a team of analysts, ensuring priorities are aligned to sportsbook business objectives and analytical outputs are high-quality, accurate, and timely.

• Design and execute analytical projects that clarify business performance, identify opportunities, and provide evidence-based recommendations for commercial decision-making.

• Translate complex data into clear stories, ensuring senior stakeholders understand performance drivers and can make informed strategic decisions.

• Establish strong partnerships with stakeholders across Sportsbook Commercial, Marketing, VIP, Trading, and Finance to align analytical outputs with business priorities.

• Lead modeling and forecasting initiatives to predict customer behavior, retention, and promotional response, driving precision in planning and offer design.

• Support experimentation and testing for sports promotions and pricing initiatives, ensuring robust measurement of uplift, cannibalization, and ROI.

• Deliver descriptive and diagnostic analyses to monitor sportsbook performance, identifying trends, risks, and growth opportunities across markets and segments.

• Continuously improve efficiency by automating recurring analyses and reporting processes, freeing time for deeper, value-add analytical work.

• Champion a data-driven culture within the sportsbook organization, educating business teams on performance metrics, analytical interpretation, and evidence-based decision-making.

• Mentor and develop the analytics te