Marketing Director - AbbVie Patient Services - Lake County, IL

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The AbbVie Patient Services Marketing Team spearheads initiatives across various brands and therapeutic areas to deliver exceptional care models, enabling patients to achieve optimal treatment outcomes. As the Marketing Director, you will play a pivotal role in strategic marketing planning, aligned with AbbVie Patient Services' strategic imperatives.

Your focus will be on offering personalized care and enhancing connected experiences across multiple brands and therapeutic areas, including Immunology, Oncology, Neuroscience, and Specialty products. You will lead the development of innovative, patient-centric strategies that address evolving needs and trends for both patients and providers.

This team will focus on implementing new capabilities and adopting cutting-edge marketing strategies to boost patient engagement and care.

You will drive the APS Marketing Generative AI strategy assessments and collaborate with technology teams to enhance elemental tools for specific use cases. Your responsibilities include developing AI-driven personalized campaigns and partnering with teams to measure and scale pilot projects effectively.

Key Responsibilities:

• Strategic Leadership: Guide the vision, strategy, and go-to-market plan for US Patient Services Marketing. Align cross-functional teams with a clear patient support program vision and purpose.
• Innovation and AI Integration: Deploy generative AI to refine marketing efforts, streamline campaign creation, and offer personalized patient interactions at scale.
• Digital Transformation: Lead APS Marketing's digital transformation by incorporating innovative ideas and initiatives to improve patient service experiences across all pa