Senior Manager, Payer Marketing

Job Description

About This Role

The Senior Manager, Payer Channel Marketing is accountable for planning and executing payer and reimbursement marketing activities to support brand objectives for our specialty franchise. In this role, the individual serves as a critical liaison aligning brand strategy to market access and reimbursement priorities, with the ultimate goal of optimizing the access & reimbursement process.

What You’ll Do
•    Lead the market access strategy and development of payer and reimbursement marketing initiatives for therapies within the specialty franchise
•    Ensure alignment and coordination of Market Access & Reimbursement strategies with the US Brand teams.
•    Establish value narrative and execute multichannel campaign to deliver it; liaise with Global Value & Access / HEOR teams and US Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
•    Collaborate with National/Regional Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and programs
•    Develop strategies and frameworks for access and reimbursement engagement. Develop pull/push-through strategies and tactics and roll out to the field reimbursement team effectively
•    Develop the annual brand plan from a Market Access and Reimbursement perspective, while ensuring alignment with the US brand and global teams
•    Manage our vendor agency of record as well as the regulatory & legal materials review process to ensure fulfillment and execution of projects and tactics within budget

Who You Are
You love working collaboratively across the business to design and execute solutions to complex business challenges. You are a strong communicator who can craft a strong story and deliver it in a compelling way. You are attentive to details and thrive in a fast-paced environment where you are accountable for decision-making and results.

Qualifications

• Bachelor's degree required; MBA preferred

• 5+ years pharma and/or biotech commercial experience; minimum 2 years in  payer/reimbursement/patient services space
•    Strong understanding of health care delivery and payment/insurance systems in the US
•    Strong project management skills with the ability to independently drive projects forward, establish budgets and timelines
•    Strong interpersonal skills - builds relationships by identifying common goals and engaging in a transparent, trust-building manner
•    Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results  
•    Experience of managing multiple demands and priorities on time and under business constraints
•    Experience managing key commercial processes that are critical to business performance, including brand planning and positioning, value proposition development, and pricing/reimbursement strategy

Preferred Skills
•    Veeva Vault experience

Additional Information

The base salary range for this position is $144,000 - $193,000. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

· Medical, Dental, Vision, & Life insurances

· Fitness & Wellness programs including a fitness reimbursement

· Short- and Long-Term Disability insurance

· A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)

· Up to 12 company paid holidays + 3 paid days off for Personal Significance

· 80 hours of sick time per calendar year

· Paid Maternity and Parental Leave benefit

· 401(k) program participation with company matched contributions

· Employee stock purchase plan

· Tuition reimbursement of up to $10,000 per calendar year

· Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individua