Manager, Field Marketing Scale Pipeline Programs

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Job Category

Marketing & Communications

Job Details

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We are seeking a driven Field Marketer to lead and oversee the strategic development and execution of scale pipeline programs for the Global Field Marketing team for MuleSoft and Tableau. This person will play a critical role in driving pipeline generation and engagement by developing, and implementing scale marketing programs through a variety of channels including email, sales development, events, mailers and more. We are seeking a hardworking, imaginative, curious, collaborative, data-driven, problem-solving marketer to drive impact and contribute to business goals.
Responsibilities:
Strategic Program Development and Execution:

• Develop and implement strategy for Field Marketing pipeline programs, aligning with wider business business objectives.
• Partner with regional and cross-functional teams such as Sales, Product Marketing, and Field Marketing regional and industry teams to ensure program alignment and success.

Program Management:

• Develop and execute a diverse portfolio of pipeline programs, including:
• Sales development programs
• Self-service programs for sales
• Global breadth field events and workshops
• Audience programs
• Direct mail program
• Ensure program efficiency and effectiveness
• Continuously measure and optimize program performance based on key metrics like lead generation, engagement, and ROI.

Communication & Collaboration:

• Collaborate with extended team of Field Marketers to develop and execute programs
• Communicate effectively with internal stakeholders at all levels
• Partner with external vendors and agencies to ensure successful program execution

Qualifications:

• 5+ years of successful experience in creating proven and results-driven marketing campaigns; ideally with some of those years in demand generation, field marketing or a related field. Enterprise and/or Saas experience a plus.
• Experience with growth strategy using all acquisition marketing channels including owned and operated channels, business development, social and events.
• Depth of experience of building and driving marketing strategies, and aptness to modify and adapt those strategies with the changing needs of the ecosystem.
• Strong understanding of B2B marketing best practices and methodologies.
• Strong analytical skills: taking data, information, and insights to advise approach.
• Exceptional verbal and written skills, and strong presentation skills.
• High-degree of comfort with working in a highly matrixed and fast-paced, global company.
• Proficiency in marketing analytics platforms and CRM systems (ideally Salesforce and Tableau).
• Must be able to come into a listed hub office 3 x's a week

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