Area Business Manager Oncology Melanoma/Colorectal Northeast
PfizerAbout the role
ROLE SUMMARY
Everything we do, every day, is in line with an unwavering commitment to the quality and the delivery of safe and effective products to patients. Our science and risk-based compliant quality culture is innovative and customer oriented. Whether you are involved in manufacturing, testing, or compliance, your contribution will directly impact patients.
ROLE RESPONSIBILITIES
This role will report into the Regional Business Director and will work with customer-facing and HQ teams across Oncology. The ABM will be responsible for the supervision and leadership of 8 Senior Oncology Account Specialists within the area assigned, sales performance of the business portfolio of products, and business knowledge of the area landscape to assess key stakeholders plus future trends within the business marketplace. This position will require regular in field and virtual coaching and observation of Field Sales Representatives and frequent customer contact as well as the development of a strong, effective partnership with marketing and channel colleagues. The ABM will ensure compliant execution by team members, driving understanding of relevant policies and guidance and advancing a culture of integrity.
Responsible for supervising operations of the Area to include hiring, live coaching, virtual coaching, representative development, performance management, and the assignment of key "priority" accounts within the medical community, managing 8 Senior Oncology Account Specialists.
Develops and implements strategic plans for the Area, business plan, and overall responsibility for budgets at Area level in alignment with RBD expectations.
Plans, organizes, and monitors performance to achieve the business potential of the Area and the RBU
Ensures effective utilization of promotional material, making valuable contribution to the formulation of marketing plans for the year, measuring efficient implementation of the plans in the field and undertaking regular assessment of marketing activities as an integral part of the total marketing operations
Conducts proactive data analysis to identify market trends
Collaborates, identifies, & motivates key account development and opportunities that impact regional/national business
Build relationships with customers (including KOLs) and key stakeholders (including members of the Area and Region Management Teams, Channel Partners, and other cross-functional partners) and utilizes content appropriately for engagement
Develops external advocates and contributes to advocacy and community engagement (as necessary)
Understands and champions the value of cross-functional collaboration to deliver on customer needs, while ensuring that compliance guardrails are respected by representatives
Coaches' representatives on seamlessly connecting cross-functional colleagues reactively to address customer needs and how to use digital tools (e.g., digital triage app)
Effectively plan and conduct plan of action and other meetings with Area Management Teams, Channel Partners, and other cross-functional partners
Collaborates effectively in an integrated account team
Partners with Marketing in the development of the key strategies, business imperatives and objectives during the Op Plan process
Ensures cross-functional partnerships within all of Pfizer’s Markets / customers to build up effective relationships and face-to-face selling
Leads cross functional partnerships ensuring patient services are being met (as necessary)
Maintains enhanced product and/or portfolio, disease state, and market knowledge in order to respond accurately to all questions regarding products, policies, and business related issues from customers & reps
Able to expertly operate digital and virtual tools/platforms
Leverage’s insights from new analytics tools (e.g., 360-degree customer insights)
Demonstrates advanced communication skills (e.g., empathy, listening, asking probing)
Keeps systematic approach to virtual engagement (e.g., clear agenda, next steps/follow ups)
Retains flexible time management in environment (e.g., time allocation of F2F v. virtual engagements to meet business objectives to maximize HCP engagement across large geographies
Works with all members of the Area Team to coach and counsel on improvement of performance and skill execution of selling skills, product knowledge, and capabilities needed for successful representative development, including the development of business plans
Ensures actions of self and team are fully compliant; has complete understanding of all relevant comp
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