Staff Product Manager, Marketing Technology

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee – whether a team member of Etsy, Reverb, Depop, or Elo7 – you’ll tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Job Description

What’s the role?

We are looking for a Staff Product Manager with marketing/marketing technology experience to lead a team of engineers who are crafting pull and push data pipelines for over 1B marketing dollars.

The Staff PM will be responsible for developing a vision and grounded point of view on what our marketing technology stack should include. directing a team of 6-8 engineers, you'll be collaborating on the design and criteria of data pipelines with marketing, analytics, legal, and engineering. Do you find joy in breaking down sophisticated problems? Are you known to take initiative and thrive in fast paced environments? If so, this could be the perfect match!

This is a full-time position reporting to the Group PM, Customer Data Engagement and the base salary range will be 172,000 - 224,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the United States who are either remote, flex, or office-based. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our flexible work options and vaccination policy here.

What’s this team like at Etsy?

We support Performance Marketing, CRM, and Growth Data Science across 13+ vendors and service over 90M buyers and 7M sellers in the Etsy marketplace. We work closely with privacy eng, marketing managers, agencies, and industry ad leaders like Google, Meta, and Apple who are changing advertising policy for the world. An exciting goal for our team is to grow into new audience channels like tiktok, trial new marketing tactics like optimizing at the aggregate and not user level, and building new measurements of success for our long term bets.

What does the day-to-day look like?

• Own the creation of a well-supported product strategy to optimize platforms that support Marketing’s Growth channels, including ATL, CRM, and Performance Marketing.
• Prioritize your roadmap consistently based on impact, risk, and urgency and communicate commitments to your partners.
• Extract insights from a meeting with our ad agency and Google about new reporting needs.
• Partner closely with Marketing Leads and key partners to define a compelling long-term vision for our customer data.
• Account for the performance (and measurement) of the team’s product experiences, including impact to the business.
• Digging deep, pressure testing new investment models.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualifications

Qualities that will help you thrive in this role are:

• A deep understanding and partnership with marketing including how they measure success with CPCs, ROAS, CPI, & CPMs.
• Expertise in building out data integrations, attribution models, CDPs, MAPs, analytic platforms, and other MarTech products.
• Experienced handling sensitive or complex data with deep understanding of the privacy landscape.
• Comfortable working across different contexts and products with varying maturity.
• Passionate about solving sophisticated user (internal customers) facing problems, developing strategies and roadmaps, and completing plans to benefit our business.
• Ability to craft a strategy and prioritize across a wide range of success criteria.
• Inspiring, engaging and clear communication style. By knowing your audience, you communicate thoughtfully and strategically across teams including Product, Marketing, Design, Engineering, Research, Legal, and Etsy leadership driving and influencing decision making.
• Strong problem solver and can pressure test / poke holes in an analytics or marketing pitch and comfortable working on high impact projects with high stakes and high dollar amounts.
• Experience collecting and using data to make decisions, knowing when and how to balance data with intuition w