Jobs and Careers

Sr. Manager- Marketing, Events & Growth

United Statesfull_timeVerifiedPosted 28 Aug 2025

About the role

**This position is listed as hybrid remote: successful candidate must live within our 10 State Territory (Alabama, Tennessee, Arkansas, Georgia, Louisiana, Missouri, southern Kentucky, panhandle of Florida, etc) with relatively close proximity to a medium to large sized airport, be able to reach Decatur ,Alabama within 3 hours, if needed.

GreenPoint Ag is a leading provider of crop input products, services, and technology solutions for farmers in the southern United States. Our company is committed to providing innovative solutions and exceptional customer service to help farmers maximize their yield potential and profitability Senior Manager, Growth & Events position is responsible for driving demand generation, lead acquisition, and market insights that fuel the company’s sales pipeline and future growth opportunities. This role combines strategic event leadership, data-driven marketing, and market analysis to move prospects from the top of the funnel through qualified opportunities. Success requires strong cross-departmental coordination, ensuring alignment between Sales, Marketing, Operations, and Customer Experience. The Senior Manager partners closely with the Digital Marketing Manager to integrate product and services marketing and with the Digital Transformation Manager to leverage the company’s digital platforms and customer portal as growth engines. Essential Functions

Develop and execute a growth strategy that integrates events, campaigns, and market insights to generate qualified leads and accelerate the sales pipeline.

Plan and oversee customer and industry events (conferences, trade shows, hosted events) that increase brand visibility, attract prospects, and drive engagement.

Partner cross-departmentally with Sales, Operations, Marketing, and Customer Experience to align growth initiatives with business goals and ensure seamless execution.

Collaborate with the Digital Marketing Manager to connect event and lead generation programs with product and services marketing campaigns.

Work alongside the Digital Transformation Manager to utilize digital platforms and the customer portal as channels for lead capture, customer engagement, and pipeline growth.

Design and manage multi-channel lead generation campaigns leveraging events, digital marketing, and strategic partnerships.

Conduct market analysis and competitive intelligence to identify opportunities, customer trends, and emerging growth areas.

Manage budgets, vendor relationships, and external partners to maximize impact and ROI of growth initiatives.

Track, measure, and report on key growth metrics including lead volume, conversion rates, and contribution to revenue pipeline.

Lead, coach, and develop a high-performing team that executes growth campaigns, events, and analysis with excellence.

Continuously innovate and optimize programs to improve customer engagement and accelerate business development.

Supervisor Responsibilities

Supervises, hires, trains, provides work direction, and problem-solving assistance for employees. Also oversees the daily operations of other staff reporting to the role.