Senior Marketing Project Manager, Content Marketing

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

Senior Marketing Project Managers on the Client Engagement and Marketing team are responsible for planning and executing marketing channels, projects and campaigns. Your assigned projects, channels or campaigns will be directly tied to department and company objectives allowing you to see the impact you have on a regular basis. 

This Senior Project Manager role will own two key channels including the FareHarbor.com website, our Content Marketing strategy and social media presence. On the FareHarbor site, you will execute on our organic strategy while collaborating with lead generation, sales, brand and product marketing to ensure our website is achieving our content and engagement goals. As the owner of our content marketing strategy, you will work to establish FareHarbor as the industry thought leader in the tour and activities industry, providing helpful content to prospects and existing clients alike. 

In this role you will work with stakeholders across many teams and levels within the organization. We are looking for someone with advanced experience in maintaining a successful B2B marketing website and growing traffic through organic search strategies. 

What you’ll do here:

Senior Marketing Project Managers are assigned specific campaigns, channels and/or projects to own. No matter the assignment, you are expected to: 

• Own the end to end execution of multiple medium to high complexity level channels, projects and/or campaign strategies
• Define strategies for limited to medium complexity channels independently and collaborate on high complexity strategies with leaders. 
• Project manage the creation of deliverables based on the defined strategy including defining project goals and messaging, collaborating with strategy, design and content teams
• Manage and influence stakeholders up to the Director level, work productively with VP level.
• Report on channel specific metrics and implement strategy optimizations to improve impact.
• Solicit customer feedback to ensure content strategy aligns with both business and client needs. 

Key Campaigns, channels and projects for this role will include: 

Website

• Own the success of the FareHarbor.com website 
• Partner with Lead Generation, Product Marketing and other FareHarbor teams to create, monitor and optimize website content 
• Project manage the addition of new pages, sections and content on the website
• Run A/B tests to improve website conversion rate 

Content Marketing

• Own th