Director, Marketplace Marketing
XometryAbout the role
<div class="content-intro"><p><span style="font-size: 10pt; font-family: arial, helvetica, sans-serif;">Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Xometry runs an AI-powered marketplace that connects buyers who need custom manufactured parts with a global network of manufacturing partners. The Director, Marketplace Marketing owns the marketing that drives demand on both sides. You turn buyer interest into sales-ready leads, grow revenue within existing customer accounts, and recruit, activate and retain the manufacturing partners who fulfill the work. You set the strategy, work cross-functionally on execution, and stay hands-on in the programs that deliver them. You will manage a team of 5–6 marketers. </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>How You’ll Contribute: </strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Buyer Demand and Account Growth</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Lead Generation and Nurture:</strong> Own our marketing qualified lead (MQL) program from first engagement through qualification and hand-off to Sales. Set conversion targets with Sales, improve nurture programs, and work with Marketing Technology on lead data quality.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Customer Advocacy and Account Expansion:</strong> Set the strategy for growing existing accounts, from onboarding through long-term retention. Build referral, review and reference programs that turn satisfied buyers into advocates.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Sales Enablement:</strong> Deliver on-brand, insight-driven messaging, proof points and sales materials that the Sales team actually uses. You will be Sales’ primary partner in Marketing.</span></li> </ul> <p><span style="font-family:
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