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Executive Director of Far East Marketing - Asia

MGM Resorts International
Las Vegas, United Statesfull_timeVerifiedPosted 9 Jul 2024

About the role

Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.

PRIMARY PURPOSE:

It is the responsibility of the Executive Director Marketing to drive and generate incremental visits from casino customers and provide excellent customer service.

  • Determine and evaluate customers’ casino activity to provide corresponding incentives and authorize or approve medium amount of allowance (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts).
  • Drive incremental business and maintain customer base to increase casino revenue and the property’s customer development efforts.
  • If authorized, grant medium amount of marker authorization limits to qualifying customers.
  • May use authorization to grant medium amount of marker authorization limits to qualifying customers.
  • Demonstrate a player development skillset by engaging new and inactive customers.
  • Makes critical business decisions regarding customer credit lines, allowances, and comps while managing customers to a profitable level.
  • Work in conjunction with Casino Marketing, Marketing Executives and property personnel to assist and facilitate qualified in-house casino customers.
  • Maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies.
  • Attend special event functions when appropriate to promote marketing strategy and greet customers.
  • May attend quarterly Receivable Meetings to provide updates to the Corporate Finance group.
  • Resolve customer disputes and complaints to the satisfaction of the customer and the company.
  • Comply with all laws, Title 31 and attend all mandatory compliance and training sessions.

MINIMUM REQUIREMENTS:

  • Bachelor’s degree or equivalent experience.
  • Eight (8+) years of prior relevant experience in casino marketing

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Company

MGM Resorts International

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