Club Ride Marketing Manager

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM has a position available for a Club Ride Marketing Manager in Las Vegas, NV.  The qualified candidate will have proven marketing and communications experience in order to lead the marketing efforts for the Regional Transportation Commission’s Club Ride program in Las Vegas, NV.

Club Ride works with the business community, regional stakeholders and residents to reduce traffic congestion and travel emissions in Southern Nevada. The program provides education, services and promotions that encourage the use of transit, active transportation, carpooling and vanpooling as a means to improve quality of live in the community.   

AECOM is responsible for the comprehensive management of Club Ride. This includes an outreach team responsible for developing community relationships and maintaining a network of employer and community partners that implement commute options programs. It also includes the oversight of a multi-disciplinary team of subconsultants that fulfill regional marketing and communications along with specialized strategies to expand the program’s reach and impact.

The Marketing Manager oversees and directs comprehensive Club Ride marketing, media and communications supported by an annual marketing plan calendar and a team of subconsultants. Following the development of the Club Ride strategic plan in 2024, the program has gone through a branding refresh and development of new content and materials that address the newly defined audiences and incorporate new and refined messages. The Marketing Manager is responsible for maintaining a suite of communications and marketing concepts, creating and executing plans for the annual schedule of events, and creating and executing four annual modal promotions.  Additional responsibilities include the oversight and delivery of all program communications assets including the website and online contents, social media channels, brand awareness, modal promotions, campaigns, paid media and print and digital collateral.

The responsibilities of this role include, but may not be limited to, the following:

Performs a range of marketing, media and communications tasks to ensure the Club Ride message and mission are being presented and communicated to the public in a concise and effective manner including: 

• Coordinate with RTC’s Government Affairs, Media and Marketing (GAMM) team to understand RTC marketing and communications protocol and approach; follow requirements and templates for developing plans and seeking input and approval
• Effectively communicate with peers, the client and stakeholder through clear and concise verbal and written communications
• General Club Ride Communications: Refresh and maintain Club Ride web pages; Maintain approved program talking points for use by the Club Ride team, RTC and subconsultants that focus on consistent messaging and strategy by audience; Develop an overall Club Ride campaign every other year that features refreshed graphics and theme/tagline that is used across program materials including print and digital; Maintain a Club Ride brand and style guide; Manage the Club Ride social media channels with annual KPIs for growth and engagement levels; Develop presentation templates and content for Club Ride speaking opportunities
• Program & Outreach Support: Develop content and materials to promote Club Ride’s programs and services; Develop marketing collateral to support employer outreach including newsletters, case studies, brochures and print materials; Produce and maintain materials needed for events to engage directly with commuters and members/residents of the community; includes tablecloths, banners, give-away and promotional items, prize wheel (or similar engagement tools), flyers, etc.
• Mod