Senior Data Scientist

About the team

Zillow is reimagining real estate to make home a reality for more and more people. As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

About the role

Zillow Group is currently seeking a Data Scientist to join the Marketing Data Science & Analytics team ( marketing DSA). As a data scientist, you will play a vital role in creating visually compelling representations of complex data to provide insights and support decision-making for marketing stakeholders. 

On the Marketing DSA team, we're passionate about unearthing insights that help our marketing team in shaping the future of Zillow Group. The team works closely with the marketing organization to discover strategic opportunities in areas spanning brand marketing and performance marketing across channels like google, Facebook, TV & multiple business lines like rentals, B2C and B2B. In this role, you will work closely with data science, marketing, product, and other DVEs on the team to build and maintain reporting and quality marketing performance data. Building and maintaining data science solutions that support enhancing marketing efficiency and delivering insights that empower the marketing team will be a key focus of this role. More specifically you will:

• Analyze and interpret large, complex datasets to identify trends, patterns, and insights that support marketing execution and optimization.

• Collaborate with marketing stakeholders to define key metrics, goals, and objectives, and develop data-driven strategies to achieve them.

• Utilize statistical modeling and machine learning techniques to develop & maintain that evaluate marketing performance.

• Conduct in-depth market and customer segmentation analysis to identify target audiences and inform marketing campaign strategies 

• Mentor and coach junior team members on executing analytic requests and help unblocking through code reviews & best practice sharing.

• Work closely with cross-functional teams, such as marketing operations, paid marketing and owned marketing teams, to ensure relevant insights are surfaced for decision making.

• Collaborate with data engineering teams to design and optimize data pipelines and workflows to support efficient data collection, storage, and processing. 

• Provide insights and recommendations based on data analysis to improve marketing campaign effectiveness, customer targeting, and lead generation.

• Effectively communicate complex analytical findings to diverse stakeholders, translating technical concepts into actionable insights and recommendations.

• Dive into Zillow's internal and third party data (think Hive, Presto, SQL Server, Tableau) to develop solutions that will help move the business forward and enable better decisions at a rapid speed.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.

In California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington the standard base pay range for this role is $147,100.00 - $2