Sr. Manager Strategic Events

As part of the RingCentral Global Events team, this position is an integral part of the Global Events Program and will be responsible for driving the success of RingCentral’s business development and customer events such as RingCentral EngageX (customer conference), AWS Re:Invent, Microsoft Ignite, Salesforce World Tours and more. 

As the Sr. Strategic Events Manager, you’ll develop event plans that are aligned with our marketing strategy to ensure consistent messaging and positioning in the market. You’ll partner directly with Sales and the Business Development teams to facilitate in-person engagement with executives and decision-makers at top accounts to help pipeline generation and acceleration. This role is ideal for someone who loves working cross-functionally to combine a detail-oriented event planning approach with an understanding of sales needs into a cohesive Strategic Event plan.

This person will need to work effectively within a small team and be a strategic problem solver with strong written and polished verbal communication skills. They’ll obsess over details, display poise and sophistication in fast-moving situations, embrace ambiguity, and deliver results.

This role will be located in Belmont, CA or its surrounding areas and required to be in the office a minimum of 3 times per week.

Key Responsibilities:

• Driving the success of both sponsored and hosted customer and business development events that educate current and prospective customers and strategic partners and deliver amazing experiences around our wide set of products and solutions to capture interest and consideration for adoption of RingCentral’s technologies.

• Partnering with Marketing, Business Development and Sales teams, to plan a rolling calendar (12-18 months) of events that support the growth of our engagement with current customers. 

• Build and maintain relationships with key internal and external stakeholders, ensuring their needs and expectations are met

• Facilitate pre-event planning and prep meetings with various stakeholders from marketing, sales, and product

• Coordinate with leadership to complete comprehensive event plans and project deliverables; A clear understanding and articulation of each event, its unique market position, and target audiences is key

• Coordinate event logistics and onsite event support; where necessary, provide virtual event support for onsite team/staff

• Collaborate with the brand design team to create best-in-class event booth designs that draw crowds and align with the company’s brand strategy

• Collaborate closely with the regional marketing teams to support strategic partner and industry-specific events including ancillary events, executive meetings, onsite execution, and sales enablement

• Identify and coordinate with potential speakers (e.g., internal, customers, thought leaders) for event panel and speaking session opportunities; the ability to storytell and assist with content creation is a must

• Facilitate gathering feedback from cross-functional partners and evaluate all event outcomes to provide post-event ROI analysis

• For RingCentral-owned events, research, and secure venues, negotiate contracts, and compare costs to make quick yet calculated decisions

• Establish key performance indicators (KPIs) to measure the success of events

• Work with marketing operations to create and regularly review reports and have a deep understanding of marketing funnel success metrics (e.g., MQLs, SQLs, SALs, pipeline, closed revenue) for all events; You will have plenty of support for reporting, but a high level of fluency with numbers and reporting is critical to success

Attributes/requirements 

•  Minimum 6 - 8 years experience planning, executing, and measuring events and marketing campaigns of various sizes and scope, specifically in high tech products/services.

• Experience hosting virtual and hybrid events, preferably on the RingCentral Events platform (formally Hopin) Bonus: proficient in managing roadshow style customer conferences

• Analytical skills and ability to draw most relevant insights that accurately describe performance and impact metrics, and take action

• Experience with event platforms ( RingCentral Events (formally Hopin), Chili Piper, etc.) and mobile apps preferred

• Deeply collaborative, you excel in fast paced, ambiguous environments.

• Strong communicator with a proven ability to think strategically, but stay on top of tactical execution with a robust attention to detail.

• Ability to navigate a global company and take initiatives to find creative solutions.

• Exceptional organizational, prioritization and time management skills