Director, Digital Marketing Strategy

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

Position Summary: 

 

The Director of Digital Marketing will be responsible for developing and implementing a comprehensive digital marketing strategy that encompasses ecommerce, content, design, and media, all aligned with our business objectives for the b2b foodservice division. This role will oversee the optimization of e-commerce platforms, enhance user experience across all digital owned and earned channels, and influence customer acquisition, retention, and revenue growth. The Director will lead a high-performing team of digital marketing experts, manage relationships with both external and internal agencies, and collaborate cross-functionally with global digital and e-commerce teams to ensure the integration and best practices of digital marketing initiatives across the business. 

 

Key Reponsibilities: 

 

Strategic Planning:

• Develop and execute a comprehensive digital marketing and ecommerce strategy tailored to b2b and food service industry, with a focus on acquisition, engagement, and retention. Ensure alignment with organizational goals and KPIs.
• Utilize research and analytics to build data driven storytelling and insights to deliver a customer first approach.
• Create and present strategic deliverables, such as personas, journey maps, value propositions, and roadmaps for improved customer experience.
• Manage the short-term deliverables and build a long-term vision  to enhance user experience and streamline the ordering process of an ecommerce website.
• Stay at the forefront of digital trends and emerging technologies, identifying opportunities to innovate and enhance the customer experience in collaboration with Digital IT team.  
• Communicate digital strategies, goals, and performance metrics to key stakeholders, including executive leadership, global/regional partners. 
• Serve as a thought leader within the organization, and on distributor conversations driving digital transformation and innovation. 
• Develop and manage the digital marketing budget, monitoring and optimizing spend across channels to maximize ROI and ensure efficient use of resources.

 

Team Development & Cross- functional Leadership: 

• Lead, mentor, and grow a high-performing team of digital marketing professionals, fostering a collaborative and innovative environment.
• Manage relationships with external vendors, agencies, and partners to optimize marketing efforts.
• Work cross-functionally with Brand Marketing, IT, Operations, and Finance to ensure alignment of digital and ecommerce strategies.
• Remain knowledgeable of foodservice and b2b trends to ensure the organization is leveraging best practices and staying ahead of industry shifts.  
• Act as a digital advocate, driving transformation and innovation within the organization and through collaboration with global and regional Nestle digital & ecommerce teams.

 

Digital Marketing, Websites & Campaigns: 

• Oversee the creation and implementation of data-driven, integrated digital marketing campaigns to support multiple brands via our owned, retailer and distributor platforms.  
• Build end to end customer experience driven marketing models that include marketing automation, data driven insights, social media, website and paid advertising. 
• Ensure all digital marketing initiatives are compliant and of Nestle Global standards.
• Utilize customer insights and performance metrics to continuously refine and enhance the digital strategy

 

Digital Content: 

• Collaborate with internal and external stakeholders to develop impactful content strategies (trend reports, webinars, email campaigns, videos, etc.) tailored to key customer journeys.
• Lead the digital shelf strategy and team to support enhanced be