Marketing Automation Specialist

 

 

Role Overview:

The Marketing Automation Specialist will be responsible for designing, implementing,
and optimizing automated marketing campaigns across various channels including
email, SMS, push notifications, pop-ups, and WhatsApp. This role is crucial in driving
both customer conversion and retention through personalized and timely
communications. The ideal candidate will have a background in marketing within the
fintech industry, or a keen interest and capability to quickly learn about trading and
investing

Key Responsibilities:

Develop and manage automated marketing campaigns that engage, convert, and retain
customers across multiple channels.
Work with CRM tools to segment audiences, tailor messaging, and ensure optimal
campaign performance.
Monitor and analyze the effectiveness of communication strategies, making data-driven
decisions to improve results.
Collaborate with the marketing team to align automated campaigns with broader
marketing initiatives and ad-hoc campaigns triggered by market events.
Stay current with the latest in automation technology and fintech market trends to
continually refine and enhance campaign strategies.
Ensure all marketing communications meet compliance standards and reflect the
company's brand and voice accurately.
Train and support other team members on the use of marketing automation tools and
best practices.

Requirements:

Minimum of 3 years of experience in marketing automation or CRM, ideally within the
fintech, trading, or financial services industries.
Proficient in using major marketing automation platforms (e.g., Microsoft Dinamycs
Marketing, Salesforce Marketing Cloud, Hubspot, etc).
Strong analytical skills, with the ability to track metrics and optimize campaign
performance.
Knowledge of the trading and investing industry or a strong willingness and aptitude to
learn quickly.
Excellent communication skills and the ability to manage multiple projects
simultaneously.
Creative thinker with a problem-solving attitude and a focus on results.

Here are your perks of joining us:

Go for challenges, be proficient and committed, and you will grab the fruit of satisfaction,
pride and you will be duly rewarded.
Global Career Evolution |NAGA.com grows fast. Turn your passion and dedication into
results, and so will you! Bring your enthusiasm to work, be hands-on with your projects,
be keen to grow! Our international environment, with its global diversity, will provide you
with ample opportunities to learn, perform and make an impact to be proud of. Hard work
makes for true winners!
Professional Hyper Growth | To challenge the future, you need knowledge close-at-hand.
We make sure you get the finest trainings and certifications to propel your career. Crossfunctional projects lead to cross-functional learning. We work together, we learn from one
another.
Connection & Belonging | People who belong together, perform together, and they do it
far better! We give you every chance to foster real connection & true belonging through
lots of cool activities. Great experiences and quality time enjoyed together drive focus
and results.
Reward & Recognition | In a constantly changing world, you’ll need a strong foothold. You
will have a fixed income aligned with your professional experience. We have also leveled
up the game with performance bonuses to honor your accomplishments.
Are you driven and a team player? Let’s meet and challenge the future together!