Associate Director, Engineering Analytics

Company Description

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Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

The Associate Director of Analytics will be responsible for leading the Analytics development team in producing media reporting tools that solve key business needs with a focus on scale and automation. The successful candidate will lead a small team of developers that are responsible for a reporting platform that ensures clients’ digital investments are as efficient as possible across programmatic, search and social.  The reporting suite draws from a big data platform that covers the digital investment footprint of Publicis Media clients. 

This role’s primary focus is to lead analytics development efforts while collaborating on development initiatives with Product Management, Solutions Enablement, agency and client directly to generate insights that elevate our client services and solve our clients’ most pressing marketing needs.  The Associate Director is an experienced and dynamic individual who possesses a combination of strong development, analytic, problem solving, and professional communication skills.  The role requires the ability to proactively identify opportunities to leverage data and technology to solve business problems as well as coordinate the Analytics team efforts in producing well-designed BI features and reporting products.

Responsibilities:

Strategic Leadership:

• Keep abreast of industry trends around advanced analytics and business intelligence.
• Identify opportunities to leverage new technologies or methodologies to improve analytics capabilities.
• Uncover and understand the needs and challenges of our clients; address these through business analysis, recommendations, and ongoing consultation based on our unique information services and ability to assess markets, customers, competitors, and prospects.
• Coordinate with Global Solutions & Product team on the development of data solutions, including new product and feature roadmap input based on customer and market needs.

Team Leadership:

• Lead, mentor and inspire a team of data engineers and BI developers.
• Provide performance feedback and professional development opportunities to your direct and indirect reports in the team and ensure redundant support for tools/products that provide key business value.
• Establish and uphold Analytics team standard for statistical rigor and product quality.

Qualifications

• At least 3 years in leading a team of 2 or more people to deliver solutions.
• 5+ years of experience with data visualization tool such as Tableau(preferred), Power BI, Qlik
• SQL expertise is required.
• At least 2 years of experience with big data tools and technologies like Databricks, Druid or the likes.
• 5-8 years of experience working on ETL processes, data modeling, data warehouse, extracting and manipulating large datasets.
• Proficient knowledge of advertising technologies such as programmatic, display, search and social platforms, ad servers, RTB platforms, ad exchanges, website analytics systems, browsers, etc. and the utilization of resulting data sets.
• Own front end development and experience of the proprietary media-based Business Intelligence tool.
• Excellent verbal and written communication skills and ability to be a thought leader.
• Experience in digital marketing, programmatic, or analytics.
• Alteryx & Python experience is a plus.
• Masters or bachelor’s degree in computer science or related field is preferred.

Additional Information

Publicis Media provides benefits and resources designed to support all of our employees. With comprehensive health and dental benefits, 401K match program, generous time off, and flexibility to work remotely we strive to support work life balance. We encourage participation in the over 13 Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, Parents, and more.

Please let your Publicis Recruiter know if there are any particular adjustments we can consider to make the interview more accessible and comfortable.