Industry Events ,Team Lead

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

The Manager, Industry Events exudes passion and a desire to craft strong brand experiences to life at Verisk. Whether it is leading a Verisk event or conference, considering a new Verisk experience in our offices, or piloting a new experiential technology to drive business value, this individual plays a critical role in championing experiential marketing efforts for Verisk.

The Manager, Industry Events supports the connectivity and collaboration across a team of event coordinators, product marketers and strategy team members to bring the Verisk experience to life and reports to the Director, Experiential Marketing.

The individual should have considerable expertise in industry events and tradeshows, event execution, data-driven event analytics and executive communications. They should be skilled in leading experiential event strategies across multiple business units and time zones; have demonstrated success directing event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to senior leaders.

The right candidate will have demonstrated teamwork and consensus building in his/her work accomplishments and the ability to adapt to an ever-evolving modern marketing landscape.

Overall Responsibilities:

• Manages the company’s enterprise-wide industry in-person, virtual and experiential programs
  • Partner with the product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person tradeshow experiences
  • Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
  • Prioritize (and influence business unit) strategic investments in building experiences that align with Verisk marketing strategies
  • A hands-on experienced individual with a good balance of marketing, business, and leadership competencies, this role requires a significant level of independent thought and an ability to embrace ambiguity and challenge existing norms to exceed goals and objectives of the marketing team
  • Maintain a deep understanding of Verisk’s industries including competitive landscape (and their experiential strategies), businesses, product lines and value propositions
  • Leverage data to drive decision-making and ROI
  • Ability to deliver and drive process improvements that improve event efficiency and quality
• External Experiences (Industry Events and Tradeshows)
  • Provide stakeholders with a balance of vision and tactics to help them meet their target audience objectives
  • Execute on expert-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (including tradeshows, exhibit booths, sponsorships, demos, and speaking engagements)
  • Plan (with strong project management skills), deliver, and analyze experiential marketing efforts
  • Articulate the role and goal of digital and in-person experiences
  • Lead team members on end-to-end experience execution and evaluation

Qualifications

• Bachelor’s degree required in events, marketing, or related field, or demonstrated equivalent in work experience
• Corporate Events Professional (7+ years)
  • Proven success leading all aspects of events strategy (event feasibility, design, operations, on-site execution, evaluation) for global organizations
  • Demonstrated expertise in leveraging event technologies to produce a high-quality, customer-centric experiences and to provide post-event data and metrics
  • Experience managing tradeshow inventory (ExhibitForce a plus)
  • Skilled communicator effective at all levels of the organization
• Data-driven mindset
  • Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations
  • Skilled in event monitoring and tracking tools
  • Experience building and monitoring dashboards that demonstrate ROI and business impact
• Leadership of high-performance teams
  • Manage a team of event planners who are responsible for end-to-end event marketing delivery, including project/budget management, executive engagement, logistical and operational elements, contracts and sponsorships
  • Trained manager of third-party partners with expertise negotiating vendor contracts for all aspects of exhibits, sponsorships and event planning
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