Executive Director, Human Insights and Analytics
NovartisAbout the role
Job Description Summary
The Executive Director, Human Insights and Analytics plays a pivotal role in supporting impactful decision-making and alignment across the organization. Through rigorous analysis and cross-functional collaboration, drive functional excellence in Human Insight & Analytics as well as related functions such as Market Research, Patient & Provider Analytics, Marketing Analytics and Competitive Intelligence. Support the execution of the Human I&A programs and plan execution to build future Human I&A capabilities that meet requirements of IDS capabilities. Drive the talent agenda through talent hiring, onboarding, career development, and retention planning.
Job Description
Location – Hyderabad #LI Hybrid
Key Responsibilities:
Collaborate closely with the EH team in a high accountability role, ensuring delivery meets expected outcomes and focus on joint impact
Enhance / improve the ways of working and operational efficiency btw EH and HYD, continue to build capabilities to increase offering and excellence (continue to strengthen the COE) and create strong culture of collaboration, accountability, challenge, excellence, innovation and continuous improvement
Serve as the primary liaison between Hyderabad team and US Human Insights & Analytics, East Hanover and be the single point of contact of IDS HYD, to coordinate with the Human Insights & Analytics and the department leadership.
Maintain full accountability for alignment with HIA LT
To lead Analytics (Patient, Provider, Marketing), Market Research and Competitive Social Intelligence capabilities
Assess patient/provider cohorts using secondary data and segmentation for personalized marketing and engagement programs, tailor outreach to segment needs.
Deliver insights on prescribing patterns, roadblocks, and drop-off points to refine engagement plans. Evaluate key HCPs/accounts based on prescribing propensity and patient opportunity.
Support MR initiatives and setting of annual goals for therapeutic area teams, Oversee market research on HCP perceptions, sentiment, treatment awareness, and feedback on product use, outcomes, and patient impact. Support research on patient attitudes, treatment awareness, and support program impact on brand perception.
Support tracking of competitor engagement with HCPs/KOLs and assess HCP perceptions.
Enable benchmarking of competitor engagement programs to identify best practices, evaluate competitor promotional campaigns to inform tactical approaches.
Maintain full accountability with Head HIA to identify and deploy specific opportunities to connect activities done between teams in the HIA domain (e.g. infuse MR insights into analytical work). Align insights across IDS Human I&A and Marketing for data-driven decisions, Connect marketing partners with IDS capabilities in Hyderabad.
Keep strong problem-solving skills with a proactive approach to identifying opportunities for improvement and optimization
Work collaboratively with brand teams and stakeholders to ensure alignment and successful execution of deployment plans
Balance operational execution with high-level program thinking, supporting both day-to-day brand performance and long-term business goals
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