Sr Field Marketing Manager FED

About Avaya

Businesses are built by the experiences they provide, and everyday millions of those experiences are delivered by Avaya Holdings Corp. Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering #Experiences that Matter.

Avaya is a global leader in digital communications products, solutions, and services for businesses of all sizes delivering most of its technology through software and services. We enable organizations around the globe to succeed by creating intelligent communications experiences for our clients, their employees, and their customers. Every minute of every day, we power positive and productive interactions that drive customer loyalty, team collaboration and business success.

We’re focused on Innovation without Disruption, removing barriers, and placing our customers best interests at the forefront of everything we do. The world is evolving in technologically exciting ways, and we strive to lead revolutions in how businesses leverage the cloud, artificial intelligence, automation, and mobility.

We aren’t just focused on customer experience, we also prioritize the employee experience, and we work hard to engage and empower our people throughout their career with us. We’re seeking the best diverse talent to shape and transform how the world connects. Find out more at Careers at Avaya.

ABOUT THE OPPORTUNITY

The candidate for this position needs to have a solid background in B2B technology marketing and working closely with sales/channels teams. Our ideal candidate is well rounded, able to communicate confidently, understands solutions marketing and has previously run customer-centric programs, field/channel marketing and digital campaigns in a tech B2B company.  Will be responsible for Avaya’s entire portfolio marketing in the region, including its Collaboration, Customer Experience, and Cloud services and solutions.

• Directs all marketing strategy and execution to enable sales to meet its sales pipeline, revenue and customer references goals.
• Leads regional field marketing across all solution areas to execute the plan as a key part of global marketing management.
• Designs and executes solutions field enablement programs for sales and channels based on company solutions content and field best practices.
• Develops and executes a targeted marketing plan, strategy and related multi-faceted campaigns and events.
• Leads the conversation with sales to segment and target customers for go-to-market engagement and then design a content and delivery strategy that can drives a thought-leadership agenda/conversation with key stakeholders in those companies.
• Drives competitive activity, monitors customer business and technology needs and provides aggregated feedback into the overall marketing plan, content and campaigns.
• Identifies and maintains contact with local suppliers, industry associations and influencers in support of the plan.
• Acts as a virtual liaison for corporate programs and launches within region.
• Runs all communications activities including press, social, influencer relations and internal
• A key subject matter expert contact for global press and analyst engagement in the country.
• Builds a repeatable engagement framework and process to ensure scale and efficient execution.
• Travel required

ABOUT YOU

• 15+ years’ experience and a bachelor’s degree or equivalent experience of which at least 5 years in sales/marketing technology to large, complex organizations.
• Customer-centric, positive attitude, high energy, resourceful, self-motivated, takes intelligent risks and initiative.
• High focused on ROI/ outcomes/action.
• FED segment expertise.
• Business and sales vs. technically oriented. 
• Used to influencing sales executives based on outcome of data analysis.
• Deals with matrix management initiates and fosters relationships with regional marketing teams to ensure the effective implementation of content and campaigns with local plans. 
• Solid communication skills -- able to adapt company messages into effective localized sales positioning, offers, differentiated point of views (POVs) and smart questions.
• Understands large company business management and operations, including sales revenue and pipeline principles.
• Sound budg