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Account Strategist
SmartBug MediaRemote, United States, United StatesRemotefull_timeVerifiedPosted 8 Jul 2024
💰 $90,000/yr($70,000/yr – $90,000/yr)
About the role
SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.
**Only U.S. based candidates will be considered as we are not currently hiring internationally**
Job Summary:
The Account Strategist will report to the Senior Director of Account Strategy and act as the strategic account lead, working with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. You will hand these plans to your specialty strategist team for further planning and implementation while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients.
To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.
As an Account Strategist, you will be measured on delivering the following:Client satisfaction (results, retention, awards, reviews, referenceable clients)Customer growth and profitabilityClient effective billing rates (EBRs)Out-of-scope revenue attainmentSetting and achieving SMART client goalsTimely strategy deliveryIndividual utilization rates that meet company goals
**Only U.S. based candidates will be considered as we are not currently hiring internationally**
Job Summary:
The Account Strategist will report to the Senior Director of Account Strategy and act as the strategic account lead, working with client executives to define goals and develop strategies that will achieve them. You are responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. You will hand these plans to your specialty strategist team for further planning and implementation while closely monitoring performance and client health. You are the face of SmartBug and the first impression of the company to our customers, you should be adept at building relationships and trust with senior-level clients.
To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.
As an Account Strategist, you will be measured on delivering the following:Client satisfaction (results, retention, awards, reviews, referenceable clients)Customer growth and profitabilityClient effective billing rates (EBRs)Out-of-scope revenue attainmentSetting and achieving SMART client goalsTimely strategy deliveryIndividual utilization rates that meet company goals
Requirements:
- Client Success
- Build and maintain strong relationships with clients; comfortable interacting with C-Suite executives
- Lead the discovery and onboarding process for new clients and have a strong understanding of client goals, objectives, and challenges
- Create the top-level strategy for your clients, working with other departments to have those strategies expanded and implemented—you drive the strategy with the client
- Act as the main point of contact and the face of SmartBug for your clients
- Address client feedback and concerns promptly
- Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directory—your clients should be happy to be a reference
- Deliver consistent, world-class quality across all customer lifecycle strategies and implementations (marketing, sales, customer success, operations)
- Have a strong understanding of strategic opportunities to expand retainer scope; identify and recommend additional and complementary services to help meet client needs and goals; provide scoping, quotes and strategic direction for implementation
- Partner with the Director of Service Strategy to ensure new services represent the voice of the customer
- Develop a deep understanding of clients' businesses, industries, and market challenges to tailor lifecycle strategies that effectively address their specific needs and drive mutual success
- Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ strategies remain cutting-edge and effective
- You are responsible for being an expert in your clients’ industry such that they see you as a peer and trusted advisor
- Strategy Development and Execution
- Work with specialty strategist teams to develop value-based goals for our clients across the customer lifecycle
- Understanding of demand generation, sales and CRM, and customer success strategies and tactics listed below including the ability to identify gaps in the customer’s strategy, and oversee the development and execution of tailored customer strategies to meet client goals, enhance client satisfaction, and drive revenue growth
- Demand Generation: Ideal customer profiles, buyer personas, inbound marketing, cont
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