Jobs and Careers

Director I Digital Marketing (Hybrid)

American Medical Association

United StatesRemotecontractVerifiedPosted 29 Jul 2026

💰 $174,241/yr($128,906/yr – $174,241/yr)

About the role

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Director I Digital Marketing (Hybrid) on our Marketing & Membership Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

This role is responsible for developing and implementing SEO, CRO, and IA plans across AMA digital platforms to deliver organic traffic growth, increased on-site discoverability of content, higher converting landing pages, and increased user engagement, identification, and conversion. This role will lead the development of content strategies to serve all stages of the funnel and audience segments, critically analyze and improve wayfinding and conversion across platforms, and oversee digital personalization campaigns to support acquisition and retention membership marketing. This role manages a team and frequently collaborates with others throughout the AMA.

RESPONSIBILITIES:

Content Strategy

Define a data-driven, growth-focused content strategy to strengthen the organization’s mission and enhance the member experience
Conduct keyword and other digital research to inform go-to-market strategies and improve the organization’s understanding of the customer’s digital footprint
Perform routine content audits to inventory and optimize content, as well as expose gaps/opportunities
Advise the organization on open access and member-only content based on industry best practices and trends, collaborating with the product teams to define requirements of new functionality
Develop and distribute routine reporting on content performance, translating data into actionable insights for stakeholders
Work on special projects and committees as assigned

Campaign Management

Develop a roadmap to optimize the highest volume and value user paths across AMA digital properties
Lead A/B testing experiments, including design and results reporting in collaboration with analytics team
Create personalized content and digital user experiences; design and execute campaigns to support acquisition and retention goals in collaboration with membership marketing
Collaborate with product and channel teams to increase user identification opportunities

Information Architecture

Manage and improve the organization and accessibility of content on AMA digital properties, including navigation, taxonomy, and search functionality
Develop multi-site (including subdomains and microsites) wayfinding solutions to improve internal and external search accuracy, enhance discoverability, and strengthen the AMA’s overall digital footprint
Develop and distribute routine reporting on IA key performance indicators
Collaborate with the product teams on the management and enhancement of UI and UX experiences

Staff Management