Senior Strategist

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

The New York Times' T Brand Studio is looking for a creative and strategic mind to join our advertising sales strategy efforts and identify insights and inspire ideas that help increase revenue for main advertiser categories. Success within T Brand's Strategy team requires strategic rigor, experience with media, and an editorial mindset. Additionally, it demands a high standard for visual presentations, all brought to life through a working understanding of the advertising landscape. This is a hybrid role based in our New York or Los Angeles headquarters, reporting to the Director of Strategy. You can typically expect to be in the office 3 days per week.

About the Role

From creative to media strategy, as a Senior Strategist, you will identify insights and inspire ideas that result in 360-degree proposals for advertisers, helping increase revenue for a range of our main markets. As part of the award-winning T Brand Studio team, you will produce strategic solutions to solve client challenges in collaboration with sales, planning, creative, and program management teams.

Responsibilities:

• Build creative briefs rooted in clear insights uncovered from cultural research, audience data, and industry analysis
• Collaborate and project manage across relevant departments (including Partnerships, Sales, Ad Products, Creative) to create integrated programs for clients
• Use research and data to express and support sales collateral through storytelling
• Address client challenges in proactive and responsive proposals, with a clear narrative, insightful data, clean visuals, and a natural integration of “why NYT”
• Lead creative and media brainstorms
• Attend client and agency calls/in-person meetings to pitch our creative or media strategies
• Contribute to internal and external company projects, whether that's go-to-market materials for specific verticals or sharing industry trends to sales/fellow strategy teammates
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 6+ years of advertising/marketing experience, with a focus in creative or media strategy
• 6+ years of experience with branded content, mobile, digital, social and advertising landscape
• 6+ years of experience working in collaborative sales and marketing environment
• A history of coming up with strategic and creative advertising solutions/campaigns, and a high degree of comfort presenting our ideas directly to agency and brand contacts
• Experience with high performance team building, public speaking, and leadership
• A deep understanding of the current branded content, mobile, digital, social and advertising landscape

Preferred Qualifications:

• Agency experience
• Experience in entertainment, technology or financial services categories
• Light design skills

 

REQ-019574

The annual base pay range for this role is between:$90,000—$100,000 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. 

For roles outside of the U.S., information on benefits will be provided during the interview process.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race,