Senior Sales and Event Supervisor

TOURISM AND SPORTS MARKETING DIVISION 

SENIOR SALES AND EVENT SUPERVISOR 

PG 18 EXEMPT $59,404 - $89,107 ANNUALLY

Employee Benefits

• Direct Deposit, Bi-Weekly Pay Checks
• Medical, Dental, Vision
• Life Insurance
• FRS Retirement
• 10 Paid Holidays
• Paid Time Off
• Tuition Reimbursement
• Education Incentives
• Deferred Compensation Plan
• Wellness Incentives
• Employee Assistance Program (EAP)
• Free Employee Gym
• Free Employee Health Clinic

Must have the physical, developmental and mental ability to perform job tasks, work efforts, responsibilities and duties of the job illustrated below:

MAJOR FUNCTION - 

Supervises programs which directly and indirectly accomplish Polk County Tourism and Sports Marketing’s (PCTSM) mission of marketing, selling, and recruiting visitors to Polk County and generating overnight stays for Polk County, thereby contributing to creating jobs, diversifying the economy, creating new revenue, and generating sales tax revenue throughout the county.

Supervises activities aimed at marketing Polk County on behalf of the Board of County Commissioners, nationally and globally, with the goal of attracting more than 5 million sports, leisure, business, and recreational visitors annually.

Supervises initiatives which directly and indirectly contribute to Tourism/Sports revenue and economic development, as Tourism and Sports (combined) are one of Polk County's top three economic engines: employing more than 32,000 citizens and generating more than $4.5 billion in economic impact for Polk County.
Reports directly to the Senior Sales and Events Manager.

ILLUSTRATIVE DUTIES - 

Assists the Senior Sales and Events Manager with creation and implementation of the tourism/sports sales and marketing plan.

Travels extensively both domestically and internationally supervising the marketing and selling of Polk County as a destination. Targets and develops niche markets that increase overnight stays in Polk County. Directs comprehensive sales efforts by planning and coordinating sales missions in target markets. Responsible for assisting the Senior Sales and Events Manager with budgeting, financial control, and analysis. Manages staff and strategies at trade shows and related tourism/sports events.
 

Assists the Senior Sales and Events Manager with management oversight of Client Service Coordinators and interns.
Coordinates sales and marketing presentations to corporate decision makers about Polk County and to encourage and enhance the selection of this area as a destination for sports and special events. Generates and qualifies leads using tourism/sports computer databases and other sales methods. Prepares follow up reports, analysis, and information. Develops and analyzes contact lists for current and prospective clients from state, national, and international decision makers. Develops and assists in the design of sales and marketing materials. • Manages and coordinates PCTSM’s sales and marketing efforts with key sports and event facilities throughout the county. Represents industry partners and stakeholders at trade shows and in sales presentations and client sales efforts.

Assists the Senior Sales and Events Manager in the coordination and operations of Polk County owned and co-owned special events, including but not limited to securing venues, volunteer management and recruitment, completion of special event bid applications, on-site special event operations. Manages other Tourism/Sports Marketing staff during special events.
Develops and manages special event budgets including revenue projections, expenses, and value in-kind. Negotiates and secures room blocks and rates for sports and special events, conferences and meetings held in Polk County. Directs staff during special events and trade shows.
Responsible for formulating and overseeing PCTSM’s outdoor recreation strategies (golf, fishing, shooting, etc.) of the annual Tourism Sales and Marketing plan. Develops and implements key strategies and tactics for each targeted area of the outdoor recreation plan.
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