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Marketer, Field Marketing

Thomson Reuters
Minneapolis, United Statesfull_timeVerifiedPosted 12 Jul 2024

About the role

The Role: We’re looking to hire a well-organized events specialist who is passionate about planning memorable events. This role sits within the Corporates Marketing Campaign Planning and Management team, and is responsible for working on all aspects of events including managing event logistics, registration, tracking deadlines and deliverables, vendor/agency management, reporting and other aspects of event planning.

Our ideal candidate is passionate about creating best-in-class customer experiences. Someone who likes to build and develop process and leave their fingerprint on an organization. Attention to detail, project management, communication skills, and comfort with fast-paced environments are a must.

The Fit: We are amidst a change in how Thomson Reuters goes to market. We move fast. We ask hard questions and we hold ourselves accountable for best-in-class customer experience. We put the customer at the center of everything we do.

Details matter, so if excellent attention to detail and passion for delivering amazing experiences is your thing, join us. You should love working with marketing and sales leaders to discover where we can innovate to deliver a superior experience. You should be passionate about creating world class customer experiences inside of a well-established company and customer base.

You should be an events enthusiast, willing to try new things and be on the leading edge of what’s possible. You can pivot quickly when business priorities change. You’re a high-energy, self-starting performer who stays on top of what needs to get done and motivates others to make things happen.

About the Role

In this opportunity as Marketer, Field Marketing, you will: 

  • Develop and deliver creative, modern marketing programs and events to engage our customer and prospect base.
  • Orchestrate field marketing programs by collaborating closely with the segment campaign planning and centralized marketing teams to plan, execute and report on event ROI.
  • Utilize strong project management skills to deliver programs and events on time. Be accountable for end-to-end management of field marketing and virtual event programs.
  • Build meaningful customer experiences that allow clients and prospects to interact and build relationships with our sales and client management teams that lead to new business.
  • Join forces with sales to manage and report on event ROI including the management of events leads and work closely with marketing insights to understand pipeline impact.
  • Leverage internal event coordination support and external partners including vendors and agencies.
  • Closely collaborate with the Campaign Planning team in development, delivery and performance measurement of field marketing campaigns and programs.
  • Follow project templates to complete tasks and keep events well organized – as well as adept existing process with best practices and put your fingerprint on event planning to gain greater efficiency.
  • Be bold — experiment with creative ideas to differentiate the Thomson Reuters brand

About You

You’re a fit for the role of Marketer, Field Marketing if you:

  • 2-3+ years in event or demand generation for cloud-based software and/or business service providers
  • Baseline understanding and highly enthusiastic about leveraging marketing technology to deploy integrated campaigns (Marketing Automation Platforms, Digital Analytics tools, Webinar and events tools, CRM systems)
  • Creative, customer-first mindset that prioritizes creating memorable experiences for our customer base.
  • Self-starter that thrives in a fast-paced, collaborative atmosphere
  • Team player with the ability to foster strong relationships across multiple levels and functions within the organization – including working closely with marketing, sales and operations teams to succeed and grow.
  • Ability to take ownership of tasks, solve problems, and be adaptable.
  • Understanding of modern B2B demand generation best practices including integrating online and offline marketing tactics to reach, connect and convert prospects
  • Proficient in Microsoft Office suite and related operating/productivity tools

#LI-JK3

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

  • Wellbeing: Comprehensive benefit plans; flexible and supporti

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Company

Thomson Reuters

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