Product Marketing Manager, Home & Speaker

<h2>A Career at HARMAN</h2><h3><br/>As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.</h3><p></p><p></p><p><b><span>Do you want to work for some of the world’s leading audio brands? Become a part of the HARMAN team and get to work for JBL and Harman/Kardon.  </span></b></p><p></p><p><b><span>By joining HARMAN, you'll dive headfirst into the exciting world of headphones, portable speakers, party boxes and other audio technologies, and contribute to the success of Harman Lifestyle EMEA business. The consumer audio industry is fast paced, fun and dynamic and we’re looking for someone who is proactive, loves to work with a lot of different stakeholders from all over the globe and has creative ideas.</span></b></p><p></p><p><b><span>You will join our Prodcut Marketing department for the EMEA region, based in Amsterdam in the position of:  </span></b></p><p></p><p><b>Product Marketing Manager, Home &amp; Speaker</b></p><p></p><p><b><u>About the Role:</u></b></p><p></p><p>The Product Marketing Manager - Home Audio is responsible for the marketing strategy and Go-to-Market alignment for Connected Home Speakers and Soundbars across the EMEA organization. The marketing strategy will drive the regional product portfolio based on category, consumer and shopper insights requirements.</p><p></p><p>You will work closely together with global BU to develop the required products and prepare the local sales and marketing organization for the introduction of these products. You will work in close collaboration with the brand engagement, shopper marketing and local marketing teams. The Product Marketing Manager - Home Audio is responsible for driving marketing and consumer insights for the category and to translate these insights into account specific presentations and training material. Next to that, the Product Marketing Manager Home Audio is responsible for product management processes like line-charts, product database management, portfolio presentations, and needs to support S&amp;OP related topics like PxQ business planning, NPI demand planning, excess inventory and backorder situations.</p><p></p><p>You will be driving the growth of the category towards the commercial teams and creates the regional strategic marketing landscape for all new product introductions The Product Marketing Manager shares P&amp;L responsibility for his/her category with the Product Marketing Director.</p><p></p><p><b><u>What You Will Do:</u></b></p><p></p><p>Regional Product Strategy</p><ul><li>Understand the regional market environment of his/her categories.</li><li>Analyse the market to identify new product-/market <span>opportunities.   </span></li><li>Work with market data agencies like GfK to improve reporting on his/her categories.</li><li>Give Director Product Marketing and BU GPLMs input into commercial product specification &amp; product concepts.</li></ul><p>  </p><p>Go-To-Market Strategy</p><ul><li>Develops strong Go-to-Market plans that cover product, pricing, distribution and marketing strategy.</li><li>Deploy and align of GTM plan with commercial teams, brand activation, shopper marketing and local marketing teams.</li><li>Drive product awareness and consideration by providing category, consumer and shopper insights required for focused marketing approach.</li></ul><p></p><p>Business Plan development and execution </p><ul><li>Utilize consumer and retail  insights for defined category.</li><li>Define go-to-market approach for NPI’s in line with the EMEA Business Plan <span>objectives.       </span></li><li>Support the development of a key account business plans.</li><li>Drive development of annual category plan for own <span>category.     </span></li></ul><p></p><p>Product Lifecycle Management</p><ul><li>Makes adjustments and optimises portfolio where needed.</li><li>Supports management of  margin of total assigned product category.</li><li>Analyse and recommend product life cycle of his/her categories.</li></ul><p></p><p>New Product Introduction</p><ul><li>Create Customer presentations to support introduction of NPI’s.</li><li>Help to drive accurate forecast and demand planning with the appropriate teams.</li><li>Support the Customer Marketing Manager in driving account special programs.</li></ul><p></p><p> Project Management</p><ul><li>Cost optimization.</li><li>Monitor the selling performance of product portfolio.</li><li>Challenge sales force on distribution and sales results for the <span>category.      </span></li><li>Compare own product and pricing positioning with <span>competition.     </span></li><li>Get information from various markets on product performance.</li></ul><p></p><p>Sales and Account presentations</p><ul><li>Work