Product Designer

Working At Bitso

We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

As our Growth Product Designer, you will be a key player in driving user acquisition by designing and optimizing a unified cross-platform experience. Your work will focus on transforming visitors into customers by seamlessly connecting the user journey from our websites to our mobile apps. You will use data and user research to identify opportunities and create compelling, high-converting experiences that are consistent and fluid across both desktop and mobile devices. This role requires a designer who is a strategic, data-savvy problem-solver with a deep understanding of user behavior across different channels.

Reports To

Head of Design 

Who You Are

Please meet all of the following required qualifications to avoid an automatic rejection.

• Experience: 3-5 years of experience in product design, with a strong portfolio showcasing a data-driven approach to solving business problems, specifically within acquisition and cross-platform design.
• Fluency in English: Excellent written and verbal communication skills in English are required to collaborate effectively with a diverse, international team.
• Design System Expertise: Proven experience using and contributing to a design system or component library. You should be comfortable working with tokens, components, and design system documentation.
• Technical Skills: Proficiency with design and prototyping in Figma. Experience using AI as part of the design process to enhance ideation, streamline repetitive tasks, and analyze user data is a plus.
• Data-Driven Mindset: A strong understanding of how to use data to inform and defend design decisions, as well as the ability to work with a range of metrics.
• Acquisition Experience: An understanding of key acquisition metrics (e.g., CAC, conversion rates, sign-up flows) and how to design for a high-performing user acquisition funnel.
• Problem-Solving: Excellent analytical and problem-solving skills with the ability to break down complex, multi-platform problems into manageable and testable parts.
• Platform Expertise: A deep understanding of user experience principles and design patterns for both web (responsive design) and mobile (React Native).
• An exceptional portfolio that highlights UX/UI work for web and mobile apps and/or design systems (please share a link to your portfolio with us).

What You Will Do 

• Design for Cross-Platform Acquisition: Lead the end-to-end design process for initiatives focused on user acquisition, ensuring a cohesive experience between our websites and mobile applications. This includes creating user flows, wireframes, prototypes for A/B tests, and new features to improve the acquisition flow.
• Create a Seamless User Journey: Take ownership of the user experience across all our digital touchpoints, including the main website and the mobile app. Your goal is to eliminate friction and ensure users can effortlessly move between platforms without losing context or progress.
• Data-Informed Design: Work with data scientists and product managers to analyze user behavior on both web and mobile platforms. Use quantitative and qualitative data to inform design decisions and measure the impact of your work on key acquisition metrics.
• A/B Testing & Optimization: Design and run A/B tests to validate hypotheses and maximize conversion rates. You will be responsible for creating design variations for both web and mobile experiences and analyzing results to determine the most effective solutions.
• Contribute to the Design System: Apply and advocate for the use of our design system (web and mobile) to ensure consistency, scalability, and efficiency across all designs. Proactively identify opportunities to improve existing components and patterns within the design system based on your