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Director, Product Design - Hardlines

The Walt Disney Company
Los Angeles, United Statesfull_timeVerifiedPosted 21 Jun 2024
💰 $266,000/yr($198,400/yr$266,000/yr)

About the role

Job Posting Title:

Director, Product Design - Hardlines

Req ID:

10090591

Job Description:

Lead the product design & development across multiple brands from the Disney portfolio, working with design, creative, and merchandising teams, to create the highest quality, consumer focused, trend-right product lines across Disney Owned and Operated Parks and Resorts, The Disney Store, and flexible business models that build brand equity, drive innovation, and meet financial targets.

  • Lead the execution of product design & development for hardlines to deliver on business needs and strategic intent of category (primarily dolls, toys, plush, souvenirs, ornaments, and 3D collectibles)
  • Lead up-front trend POV for hardlines in partnership with creative
  • Identify future areas of growth (with approval of VP) in our brands and across product categories
  • Develop consumer centric product lines that are trend right, deliver market-leading innovation, drive revenue and capture market share globally
  • Deliver designs that deliver great price/value for each tier of the value pyramid
  • Drive a product design strategy that ensures stronger sell-through at retail each season, year after year
  • Partner with CIMA to apply consumer insights to product design
  • Relentlessly monitor competitors, product innovations and market dynamics to deliver trend right product for each tier of the segmentation pyramid.
  • Manage team to select and approve materials, colors and component parts for hardlines
  • Mange team to sketch, design and proto-type items with factory and sourcing partners
  • Direct product approvals that uphold the integrity of our franchise and deliver the highest quality products for the retail price
  • Work with 3rd party partners to design and approve market leading product lines for the Disney brands
  • Direct execution against seasonal concept and vision for categories in partnership with creative, merchandising and sourcing
  • Partner with studio, content providers, global creative and marketing teams to bring our content and IP to life properly and with a consistent brand point of view across the globe
  • Monitor and maintain quality in color, material, function and form in all products
  • Obtain QA approvals and re-design as needed to meet global quality standards
  • Manage agency relationships

LEADERSHIP / MANAGEMENT

  • Build compelling stories to drive brand vision and increase emotional connection with our consumers
  • Drive conversation and activities with sourcing to develop and cost the line. 
  • Drive conversation with merchandising to create a product line in all activities, key milestone meetings
  • Lead communication and collaboration with key franchise partners
  • Communicate to influence cross-functional partners to drive execution and remove road blocks
  • Strong point of view on consumer and trend effectively communicated across stakeholders and management
  • Lead through ambiguity and create clarity
  • Manage direct reports with immediate feedback on performance and weekly touch bases to review deliverables, regular development and coaching
  • Build, develop, and retain, best in class product design talent
  • Manage operating budget for category to meet financial targets

QUALIFICATIONS

  • 10 years of experience
  • Experience in designing hardlines product that resonates with consumers both globally and locally
  • Experience working with large-scale, global retailers and partners to bring product designs to market for a variety of different consumer targets
  • Demonstrated ability to lead a product design team in the creation of consumer-led items from concept through activation
  • Demonstrated ability to capitalize on market trends and consumer zeitgeist to maximize value creation throughout the trend cycle
  • Demonstrated ability to create, leverage and scale innovation in consumer products
  • Strategic thinker with the ability to drive quality product design within financial KPI’s
  • Strong interpersonal skills and ability to influence a diverse audience including experience working with external partners and business owners to bring product designs to life
  • Successful experience working, and thriving, in a highly matrixed company structure
  • Robust leadership and talent development abilities and a collaborative and effective management style
  • Strong Team Player – The ability to build & foster collaborative partnerships across functions & departments within The Walt Disney Corporation and externally
  • Well-developed communication skills
  • Proven ability to think creatively and disruptively to bring and infuse new ideas into pro

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Company

The Walt Disney Company

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